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Business Plan 2017 (LEB)

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GRS Recruiting

on 5 April 2017

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Transcript of Business Plan 2017 (LEB)

PCRecruiter
Names Added
GRS - 14,273
Laura - 6,253
• PC - 1,879
• FP - 1,174
• MC - 788
• HVAC - 544
• PT - 480
• FH - 441
Database Expansion
2014
113 Interviewed
23 Offered
13 Hired

2015
65 Interviewed
12 Offered
7 Hired

2016
85 Interviewed (24 Applied, 61 Sourced)
10 Offered
7 Hired

Hiring
GRS Advertising
Marketing Budget - 1% of Billings
Ads: LinkedIn, Industry Magazine's, Facebook, Twitter
Redirect followers to other accounts
Boost Posts
Invite Followers
Increase posts from 2 - 3 times/week to 4 - 5 times/week
Content: Social Media Calendar, Blog Posts
Create Accounts for other industries (Example: Twitter for Valve Recruiter or HVAC Recruiter)
Consistently apply for Awards
ENGAGE
Building an Audience (Advertising)
LinkedIn & Twitter
LinkedIn Company Page
40% Growth
479 Followers
2017 - 800 Followers

LinkedIn Groups
No Growth
FP Network
Hose Network
(NEW)
PT Network
PC Network
MC Network
Pump Network
HVAC Network
Social Media (GRS Clients)
Marketing & Administrative
Business Plan 2017
LinkedIn, Facebook, & Instagram
GRS Instagram
(NEW)
120 Followers
2017 - 500 Followers

GRS Facebook Page
194 Followers
Focus on CLE Sales

CLE Sales Facebook Page
(NEW)
2017 - 500 Followers

CLE Sales LinkedIn Company Page
(NEW)
2017 - 500 Followers

Expand to CLE Sales Instagram & Twitter
Social Media (GRS Hires & CLE Sales)
Trade Shows
NTEA - Worktruck Show
CMPX
Bauma
NAHAD
OTC
WEFTEC
IMTS
Mine Expo
Pack Expo
Filtration Conference
Automation Fair
Fabtech Expo
MCAA Expo
Power Gen
18 Industry Trade Shows
Brand Awareness
Utilizing Google & Social Media Analytics
Email Automation for CLE Sales
Fastbase Leads
Outside Sources
AMA
HubSpot
Inbound Certification
(COMPLETED)
Content Marketing
Email Marketing
Accept other's constructive criticism and use it to power company growth as a whole
Smile and maintain a positive attitude
Be consistent about maintaining goals
General Marketing Initiatives
GRS Twitter
31% Growth
581 Followers
2017 - 1000 Followers

FH Twitter
22% Growth
453 Followers
800 Followers - Joe
Companies Added
GRS - 2,985
Laura - 1,184
• FP - 560
• PT - 332
• FH - 123
• MC - 76
• PC - 61
• HVAC - 8
AHR Expo – Jan 30–Feb 1
IFPE Expo – March 7-11
Automate Show – April 3-6
Valve World Americas – June 20-21
Use JDR's Database Expansion and TRADE/ORG guides for other neglected industries
Interns for EM addresses
Ch-ch-ch-ch-Changes
CLE Sales Academy
More marketing/advertising, less sourcing
Ability to choose who we hire and place individuals
Full transcript