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afdhal nidzam abd raffar

on 21 December 2012

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Transcript of Hershey's

History 1857-Milton S. Hershey is born.
1867-Milton starts his first candy business, Crystal A. Caramels.
1893-World’s Columbian Exposition in Chicago: Milton discovers the art of chocolate making.
1900-First Hershey’s Milk Chocolate Bar is enjoyed by America.
1903-Ground is broken on Milton Hershey’s first chocolate factory.
1907-First Hershey’s Kisses chocolates come off the line.
1909-Hershey Industrial School and future Milton Hershey School is established.
1926-Hershey’s Syrup is introduced.
1938-Krackel Bar is introduced.
1941-45-World War II: Hershey’s supplies more than a billion ration bars for the troops.
1971-Hershey’s Special Dark Chocolate Bar is Introduced.
1994-Hershey’s Cookies ‘N’ Crème Bar introduced. Introduction Vision Statement Within the next 3 years:

-Grow in to 1.8 billion dollar international confectionary manufacturing company

-Providing high quality candy
globally Mission Statement To bring sweet moments of Hershey happiness to the world every day External Factor Evaluation Matrix EFE Summary The Hershey Company utilizes the opportunity to grow and become the world’s leading confectionery company. The Hershey Company continues to increase revenues and takes all opportunities to globally expand and introduce their brands across the world. The Hershey Company will continue to succeed against rising prices in the confectionery market. IFE Summary With the high demand increasing in the confectionery market today, The Hershey Company will continue to grow positively financially due to their excellence in products and innovated brands. Staying on the cutting edge of Introducing new brands and product lines, The Hershey Company continues to satisfy their customer’s while continually training their employees to achieve and distribute globally Internal Factor Evaluation Matrix SWOT Summary Continues to focus on increasing our global market shares with horizontal integration. Increase market penetration by 2% and needs to focus on forward integration with product production, distribution, and investing. SWOT Analysis BCG Matrix BCG Summary The Hershey Company has a high relative market share position and competes in a low growth industry. The Hershey's company's top sellers such as Reese's PB cup, Hershey's chocolate, and Hershey with almonds should be maintained and managed as long as they can to make the most possible revenues. IE Matrix IE Summary The Hershey Company falls under the average rating in the quadrant V of hold and maintain. The IE matrix corresponds to the proportion of corporate revenues generated. The suggestion is to hold and maintain the products generating the most revenue. Hershey needs to make new products with in the confectionery market to increase their market share from 28%. Hershey will focus on joint ventures with companies in other countries to increase their foreign revenue from 14%. Summary Questions and Suggestions References Answers.com. (n.d.). What are Hershey's Weaknesses? Retrieved July 12, 2011, from http://wiki.answers.com/Q/What_are_hersheys_weaknesses

Ashford, & William. (2010, October 9). FOCUS ON CLEAN CHOCOLATE TECHNOLOGY FORCES HERSHEY TO CLOSE DOORS. Retrieved July 5, 2011, from http://scrapetv.com/News/News%20Pages/Business/pages-5/Focus-on-clean-chocolate-technology-forces-Hershey-to-close-doors-Scrape-TV-The-World-on-your-side.html

Datamonitor. (2010, September 27). Company spotlight: Hershey. Retrieved July 10, 2011, from Food Market Watch: www.datamonitor.com

DATAMONITOR. (2010, September 27). The Hershey Company, Company Profile. Retrieved July 5, 2011, from www.datamonitor.com

David, & R, F. (2011). Strategic Management Concepts and Cases (13th Edition ed.). Upper Saddle River, New Jersey, United States of America: Prentice Hall.

Hendrick, B. (2010, February 10). Percentage of overweight, obese Americans swells. Retrieved July 12, 2011, from WebMD Health News: http://www.webmd.com/diet/news/20100210/percentage-of-overweight-obese-americans-swells

Hershey. (n.d.). Company Information and Profile History. Retrieved July 5, 2011, from http://www.company-statements-slogans.info/list-of-companies-h/hershey.htm

Hoovers a D&B Company. (2011, June 6). The Hershey Company Profile. Retrieved July 5, 2011, from http://www.thehersheycompany.com

Luciew, J. (2010, February 16). Hershey learns at retail stores how to get its candy into your head. Retrieved July 5, 2011, from http://www.pennlive.com/midstate/index.ssf/2010/02/hershey_learns_at_retail_store.html

Scridb.com. (n.d.). Hershey Foods Corporation Swot Analysis. Retrieved July 11, 2011, from Scribd: http://www.scribd.com/doc/43991564/Case-Study

Singer, R. (2010, July 19). $ 1 B Cocoa bean Purchase pushes price up to 33-year high. Retrieved July 11, 2011, from Marketplace: http://marketplace.publicradio.org/display/web/2010/07/19/am-1b-cocoa-bean-purchase-pushes-price-up-to-33year-high/

Sushinsky, & Greg. (2011, April 29). Hershey Looks For More Markets. Retrieved July 5, 2011, from http://stocks.investopedia.com/stock-analysis/2011/Hershey-Looks-For-More-Markets-HSY-KFT-NSRGY-TR-UNLNF0429.aspx

The Hershey Company. (2012). Hershey The Sweetest Place on Earth. Retrieved July 5, 2011, from http://www.hersheypa.com/about_hershey/index.php

The Hershey Company. (2012). MarketPlace. Retrieved July 2, 2011, from http://www.thehersheycompany.com/social-responsibility/marketplace.aspx

The Hershey Company. (2012, July). Our Story Discover Hershey's History of Happiness. Retrieved July 1, 2011, from http://www.hersheys.com/our-story.aspx#/home The Hershey Company is the leading North American manufacturer of :

Quality chocolate

Non-chocolate confectionery

Chocolate-related grocery products. 

The company also is a leader in the gum and mint category Strength -Public image
-Strong name and brand image
-Product diversification
-Focus on many industry segment
-Employees motivation Weakness -Hershey has more long term debt than key competitors
-Company control difficulties
-Increasing Advertisement expenses Opportunity -Serving dark chocolate for health benefits
-Involving in International
-Cocoa Initiative Foundation.
-Distribution improvement
-Large global trade
-Customer loyalty Threat -Increasing diabetes and health problems
-Increasing the price of chocolate raw materials
-Increase cost of manufacturing technology process
-Limited agricultural area for growing chocolate ingredients.
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