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China & Its Soft Power

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Tracy Xu

on 4 April 2012

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Transcript of China & Its Soft Power

China & Its Soft Power "Power is the ability to affect others to obtain the outcomes you want."
-- Joseph Nye Soft Power = Attractive Power Soft power is a power to be loved, hard power is a power to be feared. Values Political System Foreign Diplomacy Media Culture Education Trade  "Soft Power is the capacity of a society to attract others, rather than a government to persuade others ... Soft power is something you can’t buy from the market shelf."
-- David Shambaugh "Soft Power depends on the progress a country has made in maintaining universal values, and trust in the country from the international community."
-- Li Datong A favorable image plays a critical role in asserting one’s influence.
-- Benoit, W. L., & Brinson, S. L., 1994

The value of war as a means of securing national interests is rapidly declining. The major concern in international relations is irreversibly shifting from territorial and military issues to economic and soft power issues.
-- Shi Yinhong, 2007

The prize for the winner of the battle of Soft Power will be global influence, even global leadership.
-- The Art of Persuasion, BBC 2010
The CCP must "enhance culture as part of the soft power of our country to better guarantee the people's basic cultural rights and interests."
-- President Hu Jintao, October 2007

"The overall strength of Chinese culture and our international influence is not commensurate with China’s international status. China must strengthen its cultural production to defend against the West’s assault on the country’s culture and ideology.”
-- President Hu Jintao, October 2011 Harmony with differences 96 countries and regions
322 Confucius Institutes
369 Confucius Classrooms
totally 691 , as of Oct 2010

1000 by 2020 (BBC) Asia 112
Africa 26
Europe 187
Americas 343
Oceania 23 2001: Major transformation
Feb 2012: CCTV America Services
Now in over 100 countries Jan 2009: 45 billion yuan into Chinese media giants, including Xinhua News Agency & CCTV The world is recognizing China’s soft power Is it liked? Coercion Attraction Inducement yi ren wei ben tian ren he yi he er bu tong Giving priority to human beings
Harmony between humankind & nature Culture Economy Politics China's Soft Power Strategies
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