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Transcript of Food Trucks
1.1 Nature of business activity
Business organization and environment
• Inputs - purchasing ingredients; consumer goods
• Outputs - selling meals; reselling consumer goods
• Processes - cooking
• Production/operations - Making sand selling meals
• Marketing - Social media, local newspapers, road signs, posters, the trucks themselves, word of mouth.
• Finance - No rent; land
• Human Resources/personnel – A couple of people; workdays can be relatively long
1.2 Types of organization
Starting a business:
• Reasons for setting up a business - cheaper then starting a restaurant; being your own boss; passion
• Identifying a market opportunity - no restaurants in the area; can get to places where you normally couldn't set up a restuarant
• Possible problems faced by start-ups – competition; relatively unknown; people might not know about those things; people might be afraid.
• Sole traders
Mission Statement: Why do you want to start a food truck business? Why do you want to sell the items you’re planning to include in your menu? Does a need for this style of cuisine in your area exist?Your foresight and vision for why your business is needed and will succeed
1.3 Organizational objectives
Corporate social responsibility/Ethical Objective
gain more customers
business owner can feel good about the business
employees have pride in what they do
More long term
although not a precise plan/strategy
• Special interest groups
cheaper (more profit)
selling low quality food to children
better quality; slower; less food
bad quality; more food
1.5 External environment
Political - restrictions
Economical - recession
Social - no food truck culture
Technological - better equipment
Strengths - special food
Weaknesses - not very clean looking
Opportunities - no competitors in an area
Threats - new competitor nearby
1.6 Organizational planning tools
find partners more easily
2.Assess the problem or the situation
3.Gather data to analyze both the
extent of the problem and the information needed at assess the options available
5.Consider all the options available
6.Decide between the alternative ideas or options using decision-making tools
7.Plan and implement the decision
Control and review
Decision making framework
too little marketing
what does the data suggest
1.7 Growth and evolution
Economies and diseconomies of scale
Internal and external growth
using another firm's successful business model.
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