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Let´s Go Malta!

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by

maria barros

on 20 September 2012

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Transcript of Let´s Go Malta!

Bora lá Malta! Malta Sliema As nossas primeiras opções! Informações Úteis Capital
Transportes
Restauração
Rent-a-Car
Doc. Necessária Plano de Marketing Análise Macro Partido Nacionalista
República
UE
Desenvolvido
Euro
Economia dependente
PIB - 23.200 per capita
95% Maltês
Católico
Nacionalistas
IDH - 0.815%
Análise SWOT Forças ( Praia, sol, gastronomia rica, povo europeu)

Fraquezas (arquipélago virgem, áreas desabitadas, economia dependente, recursos básicos limitados)

Oportunidades (Festas locais, crise e instabilidade no médio oriente e grécia, quebra de preços na zona euro, tendência forte)

Ameaças (Destino pouco promovido, proximidade com o Chipre) Análise Mercado categoria do produto
concorrência
consumidor

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