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Advertising of Tobacco
Transcript of Advertising of Tobacco
Through Out History Use of Sports Use of Celebrities Santa/Christmas Use of Children Targeting the Youth Armed Forces Miscellaneous... Intro of Tobacco Smoking has been used by humans since 5,000 BC for personal, medicinal, and ceremonial purposes. Christopher Columbus was given gifts of tobacco leaves by the Native Americans. Columbus brought the leaves back to England, where the idea of smoking quickly spread across Europe. Anti-Tobacco Movement Science and Medicine Note the slight name change. Look kids, a toy inside!! New Advertising Regulations Mass-Production and New Printing Techniques With the introduction of the cigarette machine the tobacco companies were able to make 4 million cigarettes per day. Gimmicks & Incentives Cigarette Trading Cards "Safety" Giveaways John Wayne Smoked 6 packs of cigarettes per day. Wayne lost one of his lungs to cancer in 1964. He attributed this to his cigarette habit. To strengthen the structural integrity of the packs. Sponsoring of Events "Natural" Tobacco "The Truth Campaign" Resurgence of Cigarette Cards A warning label stating the harmful effects of tobacco use, is required, and must cover 50% of the outside packaging. After the Master Settlement Agreement... The World Health Organization and the European Union created a mandatory treaty to be signed, stating that tobacco advertising be banned unless their constitution prevents it. New Advertising Regulations After the release of the attorney general's report on the effects of tobacco use, new regulations were set in place for the US. Television and radio ads for tobacco were no longer allowed. Tobacco advertising was banned from outdoor, billboards, and public transportation. All cigarette packaging must contain a warning from the Surgeon General stating it's harmful effects to one's health. Tobacco companies started distributing world-wide, ensuring that America's troops were supplied with FREE cigarettes during World War I. As the result of this, many troops returned home with a nicotine addiction as well as having an affinity for certain tobacco brands. Campaign was a direct result of the Master Settlement Agreement. Partially funded by payments from the tobacco companies established in the MSA. Was established by a non-profit organization known as the American Legacy Foundation, which is a group dedicated to the prevention of tobacco ads that are aimed towards the youth. Companies may no longer use cartoons to advertise tobacco. This eliminated the use of the Camel icon Joe Camel, who in a study preformed in 1996 was almost as recognizable to children as Mickey Mouse. Sources http://en.wikipedia.org/wiki/American_Legacy_Foundation http://en.wikipedia.org/wiki/Tobacco_advertising#Advertisement_control http://en.wikipedia.org/wiki/Cigarette_card http://www.bonanza.com/listings/American-Spirit-Cigarettes-Music-of-America-Vignette-Cards-Promo-Poster-LP-Shape/44233300?gpid=41279011861&gpkwd=&goog_pla=1&gclid=COyr5KOqmLYCFdE-MgodQW0ASQ http://www.snopes.com/radiotv/tv/marlboro.asp Controversial Guerrilla Advertising "Don't be a slave to tobacco." The organization also provides a library of all the documents from the tobacco companies related to advertising, manufacturing, marketing, sales, etc. In 1997, the tobacco companies were sued by the attorney generals of 46 states, for compensation of medicare costs as a direct result of cigarette smoking. The settlement passed was known as the Tobacco Master Settlement Agreement (MSA). Graphic Images on Packaging Australia Graphic imagery, banning brand name displays, less appealing color schemes, etc. Wayne ultimately died in 1979 from stomach cancer, though there is speculation about whether the source of the cancer was a result of tobacco use. http://en.wikipedia.org/wiki/John_wayne#Death The invention of color lithography allowed for the use of brightly colored advertisements. The tobacco companies used a variety of strategies in their advertising, targeting all different age groups, genders, occupations, and used a variety of psychological tactics. Note the piggy bank. Visibly Pregnant Use of Cartoons Teens and Young Adults Candy Cigarettes Cigarettes for children came in different flavors such as chocolate, bubble gum, candy, and even licorice. Packaging was set to mimic the real brands, establishing brand loyalty from childhood. Appealing to different male egos. Childhood Separating men from boys... Marlboro Points Camel Cash Flavored Tobacco Micronite filters were made from asbestos. Lorillard Phillip Morris Smokeless Tobacco Other Anti-tobacco Methods Some countries have informational cards inside certain packs of cigarettes. These inserts include information about the harmful effects of tobacco, as well as various types of smoking cessation products and ways to quit. Various Themes Here are a few of the Tobacco was thought to have the ability to cure many ailments and was used medicinally for many years. http://www.mysmokingshop.co.uk/newShop/images/products/7725__big.jpg http://www.cigarettesflavours.com/wp-content/uploads/2010/12/cigarette-warnings.jpg http://www.harmony-korine.com/gifs/news/img/2008/truth.jpg http://www.bing.com/images/search?q=The+Truth+Campaign+Smoking&FORM=RESTAB#view=detail&id=D949C8AF33B7EDEB0E3710216C4A5AD044DDA4C8&selectedIndex=0 http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&channel=fflb&biw=1436&bih=791&tbm=isch&tbnid=tnirjjok2TX_5M:&imgrefurl=http://www.toxel.com/inspiration/2009/10/08/17-creative-anti-smoking-ads/&docid=NTj4iocKrMnncM&imgurl=http://www.toxel.com/wp-content/uploads/2009/10/antismoking04.jpg&w=450&h=293&ei=Xd9QUaPCGarlyQGE-YCACQ&zoom=1&ved=1t:3588,r:0,s:0,i:85&iact=rc&dur=4513&page=1&tbnh=161&tbnw=252&start=0&ndsp=20&tx=182&ty=106 http://www.toxel.com/inspiration/2009/10/08/17-creative-anti-smoking-ads/ http://cdn.adpressive.com/wp-content/uploads/2013/01/jeunefemme.jpg sites.psu.edu/jackkellyrcl/files/2012/10/joe_chemo.jpg http://www.brandchannel.com/home/image.axd?picture=2010%2F4%2Flarge_Snus-Tobacco-smokeless.jpg http://www.campussqueeze.com/wp-content/uploads/2008/01/kool_berry.jpg http://25.media.tumblr.com/tumblr_lwmrboJX9Q1qzunpso1_500.jpg http://typophile.com/files/386px-Camel_crush_steal_4846.jpg http://www.drugfree.org/wp-content/uploads/2011/07/Camel-sticks-2.jpg http://www.jmjauto.com/clothing/hats/Marlboro%20Hat.jpg http://c139491.r91.cf0.rackcdn.com/photos/3127548/medium.JPG?1311197464 http://www.us-winston.com/wp-content/uploads/2009/03/winston_car.jpg http://img399.imageshack.us/img399/4098/socialguerrillamarketindp0.jpg http://1.bp.blogspot.com/-2k_-rXMP6iw/ULOngidYiVI/AAAAAAAAOEM/JJBy8RrNVL0/s1600/anti_smoking_ad_children.jpeg http://cdn.trendhunterstatic.com/thumbs/truth-anti-smoking-ads.jpeg http://en.wikipedia.org/wiki/Tobacco_Master_Settlement_Agreement http://en.wikipedia.org/wiki/Cigarette_card http://en.wikipedia.org/wiki/Tobacco_advertising#Advertisement_control http://tobacco.stanford.edu/tobacco_main/index.php http://www.time.com/time/magazine/article/0,9171,1905530,00.html http://10awesome.com/10-disturbing-tobacco-vintage-ds/ http://crazy-picsblog.blogspot.com/2009/12/awesome-and-cool-santa-tobacco-ads.html http://www.thelibertybeacon.com/wp-content/uploads/2012/12/cigarettes.jpg http://en.wikipedia.org/wiki/History_of_smoking http://cigarhistory.info/Cigarette_items/Cigarette-History.html http://antiqueshoppefl.com/archives/rnuhn/Murad%20Cigarette%20Cards0110.htm http://commons.wikimedia.org/wiki/File:Airedale_Terriers_Cigarette_Card.jpg