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Cross Cultural Management 3

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Mathilde Matthijsse

on 23 February 2017

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Transcript of Cross Cultural Management 3

Lesson 3
Mathilde Matthijsse
Cross Cultural Management
Read 'Reconcicling Western management ideas with Far Eastern realities.'

After reading this paper and analysing the following questions, you are able to explain the effects of cultural difference using the cultural dimensions of Trompenaars and Hofstede.
You will also be able to empathise with representatives of different cultures and their business or economic decisions, and you will be able to reconcile differences in approach.

What similarities/differences do you see between the models of Hofstede and Trompenaars and the article?
Why do Western companies complain about the strategies of their Eastern counterparts?
What practical examples do you know of conflicts between (multi-national) Western and Easters companies? What happened and how was it solved/ how do you think the differences could be reconciled?

Prepare your views and statements ready for discussion in class next week

To do next week

Trompenaars and Woolliams (2003)

If the individual continuously
takes care of his fellow human
beings the quality of life will
improve for everyone, even if it
obstructs individual freedom
and individual development.
Individualism vs. Collectivism (Communitarianism)
Current issues

Cultural dimensions Trompenaars quiz

Applying the dimensions

US & Germany and the dimensions

Preview next week

Today's Planning

Anglo-Saxon model:
Using internet resources find five characteristics of the Anglo-Saxon model (Angelsaksisch model) and consider how it influences people’s (economic) behaviour.


Rhineland model:

Using internet resources find five characteristics of the Rhineland model (Rijnlands model) and consider how it influences people’s (economic) behaviour.


Achieved status: based on doing what you do

Ascribed status: based on being who you are

Achievement vs. Ascription
Specific vs. Diffuse Relationships

Universalism vs. Particularism
Individualism vs. Collectivism (Communitarianism)
Neutral vs. Affective Relationships
Specific vs. Diffuse Relationships
Achievement vs. Ascription
Time orientation
Human-nature relationship: Internal vs. external control

Cultural dimensions Trompenaars

Class 3

Mathilde matthijsse

Cross cultural management

In groups of 4/5 students discuss the differences of doing business in the US and Germany.
Prepare a short presentation (5 min) framing the differences within the dimensions of Trompenaars.
Doing business in the US and Germany

Internal vs. external control
a) Past, present and future orientation:

My past started __ ago, and ended __ ago

My present started __ ago, and ends __ from now

My future starts __ from now, and ends __ from now
Time orientation
In my society, it is considered unprofessional to express emotions overtly.
Neutral vs. Affective Relationships

e.g. You get a lift from a friend in his car, he is driving much too fast and causes an accident. The police question you. What do you tell them?

Universalism vs. Particularism

See you next week!
Please select your position on the statement above:

strongly agree
strongly disagree
Your boss asks you to paint his house at the weekend. How do you respond?
I don't have to paint the house.
In a specific culture, the relationship with your boss is seen as specific to the world of work, not his domestic situation.
Yes, it's my boss, I have to paint the house.
In a diffuse culture, your economic life and family depend on your boss. The relationship with your boss goes beyond the office space.
'The most important thing in life is to think and act in a manner that best suits the way you really are, even if you do not get things done.'
Do you agree with the above statement?
It is obvious that if one has as much freedom as possible and the maximum opportunity to develop oneself, then the quality of one's life will improve as a result.
b) Sequential vs synchronic:

Customers take a number at the deli counter in the supermarket and wait their turn to be served. This is perceived as fair and efficient, because customers can continue to browse while waiting.
The shop assistant serves the first customer with the fist item and asks which of the other customers also wants that item (who else wants salami?). It's efficient because the assistant only needs to reach for that item once and will be able to help several customers at once.
I control the environment

Nature controls my life
Cultural dimensions Trompenaars
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