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THE EQUATION MEDIA THEORY

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by

Fauzan Askar

on 2 June 2014

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Transcript of THE EQUATION MEDIA THEORY

THE MEDIA EQUATION
Oleh Byron Reeves dan Clifford Nass, bidang komunikasi di Universitas Standford Amerika.
Pada tahun 1996. dalam buku The Media Equation : How People Treat Computer, Television and New Media Like Real People and Place
HISTORY OF THE MEDIA EQUATION
MEDIA AND THE REAL LIFE IS SAME
Reeves and Nass "Media dapat di ajak untuk berkomunikasi bahkan di ajak berbicara"

"Media sebagai bagian dari kehidupan yang nyata (media and the real life are the same)"
THE MEDIA EQUATION THEORY
CRITIC
Kritik :

Reeves dan Nass menggunakan konsepsi interpersonal communication dari sosial psikologi, bukan dari bidang komunikasi
Memprediksi bahwa orang akan memperlakukan media (berdasarkan teori interpersonal yang) karena mereka akan memperlakukan orang yang nyata.
Mengatur pengetahuan tentang aksi penonton.
THE MEDIA EQUATION THEORY
THE EQUATION MEDIA THEORY
TEORI PERSAMAAN MEDIA
ASUMSI
MEDIA AND THE REAL LIFE IS SAME
Setiap orang merespon media secara sosial dan alami
THE MEDIA EQUATION THEORY
ASUMSI
Persamaan media otomatis
Banyak tanggapan yang berbeda dalam persamaan Media
Apa yang terlihat benar adalah lebih penting daripada apa yang benar
MEDIA AND THE REAL LIFE IS SAME
Media = Real Life
THE MEDIA EQUATION THEORY
IMPLIKASI
Beyond Intuition that Protests: “Not Me, I Know A Picture Is Not A Person”
Banyak tanggapan yang berbeda dalam persamaan Media
Apa yang terlihat benar adalah lebih penting daripada apa yang benar
MEDIA AND THE REAL LIFE IS SAME
THE MEDIA EQUATION THEORY
Social Media As A Real Identity
APLIKASI
Full transcript