Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of Starbucks Business Plan

No description
by

애은 김

on 15 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Starbucks Business Plan

Milena Flament
STARBUCKS
1.1 Objectives
Starbuck’s objective is
to establish company
as the most recognized
and
respected brand of coffee
in the world.
1.2 Mission
Our
Coffee
Our
Partners
Our
Customers
Our
Stores
Our
Neighborhood
Our
Shareholders
1.3 Keys to Success
Unique,

Innovative atmosphere
coffee
and
bakery items
status symbol
STARBUCKS
2.1 Company Ownership
2.2 Company History
3.1 Organizational Structure
3.2 Planning Team
1.0 Executive Summary
- The biggest coffee houses
- Thousands of locations
- Happy employees
- Contribute to charities for
environment, children, homeless
and etc.
Howard
Schultz
1971
1982
1984
1987
1990
1997
1999
2000
2005
2008
2011
2.3 Starbucks Locations and Facilities
Located in 87-10,
Sogong-dong, Jung-gu, Seoul, Korea.

- Seven workshop rooms, gyms, nurse’s
office, men and women’s dressing rooms.

- Twenty-four hour business center
Plenty of space for every single employee.

- Underground parking.
Howard Schultz

Starbucks
founder, chairman, president and chief executive officer
William (Bill) Bradley

Allen & Company LLC
managing director
Mellody Hobson

Ariel Investments, LLC
president
Joshua Cooper Ramo

Kissinger Associates
vice chairman
Organization Chart
3.3 Personnel Plan
1. TOEIC score of 850, TOEIC Speaking level 7, OPIC
Intermediate High or above .

2. Strong communication skills and high
presentation skills

3. At least 2 years experience in the related field.
Roast
Beverage
Frappuccino
Tazo tea
4.2 Competitive Comparison
1. Starbucks with the growth of smart phones,
social networking,

2. Starbucks had established themselves as
higher quality

3. Starbucks is to keep adapting to the products,
packaging, and the atmosphere customers
want, to stay ahead of the competition.
4.3 Sourcing
Supporting
Farmers
4.4 Future Products
Starbucks will have special beverages
during holiday seasons,
such as
the Christmas season in the winter
5.0 Market Analysis Summary
1. Korea coffee consumption has grown steadily over the past 10 years.

2. They favor well-brewed gourmet coffee drinks and demand great service.

3. Starbucks will strive to build a loyal customer base by offering a great tasting coffee in a relaxing environment
5.1 Market Segmentation
1. University students
2. people working in offices
3. sophisticated teenagers

gourmet coffee consumption is universal across different income categories and mostly depends on the level of higher education Market Segmentation
5.2. Market Needs
General trend toward quality among Korean consumers definitely plays an important role in the recent growth in gourmet coffee. Additionally, such factors as desire for small indulgencies, for something more exotic and unique, provide a good selling opportunity for coffee bars.
5.3 Industry Analysis
Korean coffe consumption $3.5 billion
gourmet coffee 20%
The local climate, with a hot summer season, is very conductive for the consumption of hot non-alcoholic beverages. At the same time, hot moist summers drive people into cafes to order iced drinks. Further, coffee has really become a part of the lifestyle in Korea. Its discerning coffee drinkers are in favor of well-prepared, strong coffee-based beverages, which they can consume in a relaxing environment.
5.4 Competition
Cafebene
The Coffe Bean & Tea Leaf
UO book store
Other coffee
service establishments
Strategy
6.1 Strategy Pyramids
6.2 Value Proposition
6.3 Competitive Edge
Save Time!
6.4 Marketing Strategy
Drive Thru Facilities in Anhadong
Busy Area

High traffic commuter routes,
Close to many offices
6.4.1 Positioning Statements
Retained long-term customers relationship
Relationship Marketing
6.4.1 Positioning Statements
6.4.2 Pricing Strategy
Price and Quality determines the Value of the Product
Expensive -> High Quality Products
Buy Quality Beans
Efficient Training to Staff
Make an Atmosphere to Enjoy Coffee
Take a Break
6.4.3 Promotion Strategy
Long-range Goal

$1000 per month -> Public Relations Services
$1000 per month -> Advertising
6.4.4 Distribution Patterns
6.4.5 Marketing Programs
Distinctive Buildings
Distinctive
Easy to recognize
Functional
6.4.5 Marketing Programs
Catering Service
6.4.5 Marketing Programs
1. Advertising and Promotion

2. Word-of-Mouth Advertising
Free Beverage Coupons
6.5 Sales Strategy
6.5.1 Sales Forecast
6.5.2 Sales Programs
Drink Coupons - Opening Day

Corporate Tasting Events
6.6 Strategic Alliances
6.6 Strategic Alliances
6.6 Strategic Alliances
6.7 Milestones
Customer Satisfaction Surveys

Take place the first week of every month
increase budget for marketing
Big change will be updated the website
once a month
6.7 Milestones
6.7 Milestones
8.1 Important Assumptions
1. The 20-year record of positive growth for
specialty coffee drinking will continue at a
healthy rate.
2. The resilience of the coffee industry to
negative national and world events will
continue.
3. Coffee drinks will continue to be considered an
"affordable luxury."
4. 15% minimum sales growth rate over the next
three years as Starbucks becomes well known.

.
8.3 Projected Profit and Loss
Expected Sales(Billion)
Year 1
Year 2
Year 3
$10.21
$10.69
$11.22
8.4 Long-term Plan
8.2 Break-even Analysis
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Company Ownership
2.2 Company History (for ongoing companies)
2.3 Company Locations and Facilities
3.0 Management Summary
3.1 Organizational Structure
3.2 Planning Team
3.3 Personnel Plan
4.0 Products and Services
4.1 Product and Service Description
4.2 Competitive Comparison
4.3 Sourcing
4.4 Future Products
5.0 Market Analysis Summary
5.1 Market Segmentation
5.2. Market Needs
5.3 Industry Analysis
5.4 Competition
6.0 Strategy and Implementation Summary
6.1 Strategy Pyramids
6.2 Value Proposition
6.3 Competitive Edge
6.4 Marketing Strategy
6.4.1 Positioning Statements
6.4.2 Pricing Strategy
6.4.3 Promotion Strategy
6.4.4 Distribution Patterns
6.4.5 Marketing Programs
6.5 Sales Strategy
6.5.1 Sales Forecast
6.5.2 Sales Programs
6.6 Strategic Alliances
6.7 Milestones
7.0 Financial Plan
7.1 Important Assumptions
7.2 Break-even Analysis
7.3 Projected Profit and Loss
7.4 Projected Cash Flow
7.5 Long-term Plan
Table of Contents
We
Q&A
Thank You!
4.0 Products and Services
4.1 Product and Service Description
6.0 Strategy and Implementation Summary
Barnes & Nobles
Bookstore
United Airlines
824.51cups X $2.65 per drink = Breakeven point
Full transcript