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Social

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by

D I

on 6 April 2014

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Transcript of Social

Social Media
Networks
Communication
tools
promote positive image of Finland
complement public diplomacy efforts
EN HR FI
Society
Culture
Education
HR/FI
Partnerships
1
BILLION
ACTIVE USERS
f
SHARE
USERS
2.5 BILLION
pieces of content each day
lower than other Nordic users (SE, DK, NO)
2.3
MILLION
FINLAND
61
world rank
FB users
st
1.6
MILLION
CROATIA
70
world rank
FB users
th
lowest ratio of users in the region
(Serbia, Macedonia, Albania)
Benefits
increased
VISIBILITY
OUTREACH
"FREE"
NEW
ideas
WAY OF THE FUTURE
REACH
different
audiences
Crisis
Situation
Source of
INFORMATION
RAISE
awareness
PROMOTE
Most popular
networks

1 billion users
600 million users
259 million users
150 million users
120 million users
85 million users
65 million users
MOST
widely
used network

609+
Croatia
Finland
Europe
50%
22%
35%
42%
56%
22%
35%
22%
9%
25-34
35-44
45-54
Most popular posts
recipes
tourism
education
design
language
nature
sports
culture
ranklists
Embassy Friends
18-24
www.facebook.com/EmbFinZagreb
Embassy profile
Features
US (26K)
IL (3092)
UK (876)
FI (609)
EU(597)
SE (489)
NL (567)
DK (509)
GR (503)
SI (464)
CA (459)
TR (288)
IT (230)
EG (18)
Belgrade (439)
Ljubljana (505)
Budapest (1186)

Embassies
in Zagreb
6536
126K
1608
Presidents
KR (234)
Full transcript