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Media & Information Languages

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messica san gabriel

on 1 August 2016

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Transcript of Media & Information Languages

Media & Information Languages
Chapter 6
Know codes, conventions and messages
Differentiate audience, producers, and other stakeholders in media and information languages
Learning Objectives
Codes
are systems of signs, which create meaning. Codes can be divided into two categories – technical and symbolic.

Technical codes
are all the ways in which equipment is used to tell the story in a media text, for example the camera work in a film.

Symbolic codes
show what is beneath the surface of what we see. For example, a character's actions show you how the character is feeling.

Some codes fit both categories – music for example, is both technical and symbolic.
Codes
Conventions
are the generally accepted ways of doing something. There are general conventions in any medium, such as the use of interviewee quotes in a print article, but conventions are also genre specific.
Conventions
Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.

For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense – an integral part of any horror movie.
How codes and conventions apply in media studies
Describe Me
Full transcript