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VGHS: Video Game Highschool

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by

Liam Crawford

on 19 March 2013

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Transcript of VGHS: Video Game Highschool

What is it? - Action-based web series started in 2010

- Quickly gained popularity.

- Jumped to different online formats (netflix and itunes) in the form a 2hr full length film. The Creators - Freddie Wong and Brandon Laatsch.
- USC Film Grads
- YouTube based VFX producers.
- Always had a audience base full of gamers.
- Geared programming towards that audience.
- Believe the future for content-creators lies in sourcing money from viewers and delivering on those projects in a timely and cost effective manner.
Episodes were written by Brian Firenzi (5secondfilms) The Financials Completely crowd funded through Kickstarter campaign.

Kickstarter goal - $75,000.00
After one month- $273,725.00

Production costs were open to Kickstarter backers.

An infographic was posted on the website for anyone to view. http://www.rocketjump.com/blog/how-much-webseries-cost So What? Total cost - $636,010.71

Cast and crew of over 160 people

600 VFX Shots

Numerous location shots

2hr run-time

277 days of production

36 + Million views 21 Jump Street Similar style
Similar target-audience
Same run-time
Budget : $42,000,000.00 VGHS Budget -> $636,010.71

21 Jump Street Budget -> $42,000,000.00

Only 1.5% THE BOTTOM LINE RECEPTION GAMERS -> LIKED IT

FANS -> LOVED IT

CRITICS -> BORED Season 2? Lessons Raised the bar for webseries production level.

More support will come if backers are kept in the loop.

PERKS PERKS PERKS (Kickstarter)

Once you have an audience you must retain that audience. (variety in plotlines).

You know your own audience best.

Carry over your fan base from other outlets. http://www.youtube.com/freddiew 5,005,184 Subscribers 811,279,925 Views DO KICK STARTER CAMPAIGNS CONSTRICT CREATIVITY?
Full transcript