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Disneyland Paris - Strategy Project IMBA 2014
Transcript of Disneyland Paris - Strategy Project IMBA 2014
Trend Disneyland Paris' visitors
Revenue per visitor & Ticket Price (€)
Disneyland Paris Profits (Mio €)
Disneyland - 1955
Walt Disney World - 1972
Tokyo Disneyland - 1983
Disneyland Paris - 1992
Disney California Adventure - 2001
Hong Kong Disneyland - 2005
Shanghai Disneyland - 2015
Positioning of themes park in Europe (2013)
Some of the biggest theme parks in Europe
Lack of investments in new attraction
Last opening Toy Story Play Land
Next opening Ratatouille
What is going on?
Disney Theme Parks
The service with a smile
Employees training the "Disney way"
Recommendations - Improve Quality & Customer Service
Recommendations - Adaptation & Investments
Offer discount packages
Food & Beverages
Recommendations - Price Promotions
Extend shops & restaurants opening hours
Open new attractions
Create synergies with Movies & TV Shows
How are the others parks doing?
Regular opening of new rides
Closed during cold months