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Andrew's Capsim

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Camille Boxhill

on 13 November 2017

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Transcript of Andrew's Capsim

Andrews
R&D
Industry: C5770
Camille Boxhill
Keneya Edwards
Zachary Greene
Step Two
Marketing
Annual Report
...
Our mission is to establish Andrews Co. as the broad cost leader of the sensor industry by producing quality, low-priced products that capture market share and maintain a competitive edge. We strive to elevate the brand and increase revenues by delivering consistent value to our stakeholders: bond holders, customers, and management.
Total Sales
Contribution Margin
$319,521k
29%
ROA
2021
Andrews Co. Mission Statement
Determined a strategic plan
How to achieve this...
Future Strategies
Recommendations
for Andrews Co.
&
Overall Performance
...
Our Strategy Outline
Don't forget to call your Mom!
Step Four
Finance
Recommendations
Any questions?
Abbey Hendricks
Christoper Nealon
Marketing
Production
Finance
Meet customer criteria
shift all current products for placement within fine cut circle
Introduce new product in performance segment
Competitive pricing strategy
Achieve 100% awareness and accessibility
Accurately forecast upcoming years' sales based on units demanded and potential market share
Utilize forecast to create production schedule
Capacity
Automation
Long term debt
Short term debt
Stock buyback
...and executed.
ROE
ROs
Consistent growth
Step One
Research & Development
Recommendations
Step Three
Production
Recommendations
R&D
Pricing Strategy Compared to Competition

Main competitor
Top Competitor Analysis
Digby
Chester
Let's see how our competitors are doing....
-Leveraged debt in the early years
-Established 100% Awareness and raised Accessibility in early rounds
-Captured High End Market Share, making our high end product irrelevant
What to do?
2014
2017
2021
Stock Out Years
R&D
Important to reposition products within fine cut circle
Marketing
Pricing Strategy
Changed sales forecasting method to better predict upcoming sales
Production
Did not account for changes in R&D and pricing when creating production schedules
Ultimately resulting in stock outs
Finance
Ending stock price: $88.87
Successfully recovered from 2 emergency loans
Debt repayment confusion
Baldwin
-Gained a positive Contribution Margin Early On

-Led the industry with stock price and market cap in year two

-Never recovered from an emergency loan
-Rivaled our market share throughout the competition

-Dominated the low end market segment in sales
-Prioritize R&D through early investment
-Continue to give the consumers what they want; adjust product to stay in the middle of segment
-Invest in new products
-100% Awareness and Accessibility
-Forecast effectively considering R&D and price changes
-Maintain position as the broad cost leader
-
-Increase capacity across the board as needed
-Increase automation for products with little R&D
-Produce 15-25% more than forecast
-
-Continue to max out long term debt
-Manage stock price by issuing and retiring stock
-Eventually issue dividend to increase price
Recommendations
9.2%
21%
6.2%
Full transcript