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Anna M. Gonzalez
Transcript of Anna M. Gonzalez
It was all
accomplished on a smart phone.
As a web producer, I was responsible for posting television content online and creating web-exclusive content. I worked with television producers to integrate web content into their shows. In addition to my web producing duties,
I reported nightly on technology and Internet trends
and covered the SXSW Interactive festival as a backpack journalist three years in a row.
Anna M. Gonzalez
Turner Broadcasting System:
CNN & HLN
Time Warner Cable
News 8 Austin
KTVT CBS 11 News
KTXA TXA 21 News
Oct. 2010 - Oct. 2011
Oct. 2011 - Jan. 2013
Jan. 2013 - present
Assignment Editor -
Domestic News Gathering, CNN
My passion for using new media tools to gather news led me to a position as an assignment editor at CNN. When breaking news hit, I would verify information through official channels and
work to clear additional media from eye witnesses posting on social media. I also trained others in this process
HLN Social Media Producer
In this position I oversaw all aspects of HLN’s social media integration & engagement, including supervising Facebook chats and posts, creating & monitoring Twitter feeds & developing HLN’s presence on Pinterest & Instagram. Working closely with department heads, I
developed social strategies for show launches, election coverage and special programming
developed best practices & strategies
for how HLN utilized social media to drive traffic, interact with audiences & maintain brand consistency. In addition to producing content, I provided support &
social media training for all show teams and talent.
Every morning I began my day by researching & reporting on trends that could turn into unique content for the network.
"Raising America with Kyra Philips"
This position has allowed me to optimize how we
use social media to reach new audiences, engage during a live show and to showcase the conversation happening online on TV.
I'm proud to present the examples on the right of how this can come together.
Aug. 2005 - Dec. 2005
Dec. 2005 - Dec. 2006
Dec. 2006 - June 2009
I started CBS 11 News in a
paid, management training position
and learned about local news production from department heads.
In this position I coordinated news crews, researched information essential for news reports and handled calls from the public. In addition to the daily job tasks,
worked with special projects on packaged reports
, like the one seen on the left. I also headed a program to cover more environmental news.
Oct. 2009 - Sept. 2010
Senior Web Producer
After consistently writing for shows and working breaking news, I was offered a
full-time position as an assignment editor.
led the social media efforts for
the station and trained talent
and assignment editors to use social media.
Reporting and creating content across multiple platforms continued to be part of my daily job duties. Throughout the year I
produced multiple series
on art, fashion, digital life and tech trends.
I also created and executed plans for online coverage of major events, which led to multiple opportunities to collaborate with news, creative services and sales departments.
Our team was recognized
twice by the Texas Associated Press Broadcasters.
We won second place for our special online coverage of UT Longhorn Football and received honorable mention in the Best Television News Website category. The News 8 Austin web team was also awarded first and second place by the Associated Press for an interactive map where users could learn about candidates.
I led the station's efforts to develop a more participatory, digital newsroom, which included
in the latest new media technology.
My responsibilities also included coordinating CNN news crews and working with show teams and local affiliates to bring in video. I also continued to cover news events and contribute to wire reports.
As a multi-platform producer, I manage our relationships with bloggers and produce content for the web, television and social media. I also continue to provide support for various projects at the network level.
I was asked to begin reporting on digital trends after consistently writing on-air teases to our website. This is a great representation of
early attempts at tv/ web integration.
When I first started my segments, I reported live via a webcam. The managing editor then upgraded my camera to HD and eventually promoted me to reporting from the studio.
Mom publicly shames daughter for twerking
New controversy: "Trayvoning"
Schools play big brother with kids social media
DUI homicide confession: Noble or manipulative?
Dread-ful decision? OK school bans hairstyle
Wait... Should you post that on the Internet?
Nov. 5, 2009
Waiting to enter base, soldiers, family reflect on tragedy:
As the Sr. Online Producer, I was able to grow in my management style by
overseeing a team of three employees
. In this position, I
increased traffic three-fold
through strategic partnerships, television promotion and social media referrals.
Turner Broadcasting System:
In this position,
I lead a team
comprised of a social data analyst and two other social strategists. Together we
produce news for the social media audience
on CNN's flagship accounts. We use data to drive editorial decisions & repeat success. Under my direction, the team has
led multiple, successful social campaigns across multiple departments, increased traffic
and raised the profile of the social team at the network.
Social Media Manager