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Insights to Generation Y's shopping behavior & their preferr

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by

Blaine Tan

on 6 April 2014

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Transcript of Insights to Generation Y's shopping behavior & their preferr

Insights to Generation Y's shopping behavior & their preferred brands
SRA Conference
30th April 2014
GENERATION
Why Gen Y?
Why Gen Y?
FMCG Overview
FMCG - The Body Shop
FMCG - 7-Eleven
Fashion & Accessories Overview
Fashion & Accessories: Footwear
Male Top Brands
Female Top Brands
Purchase Locations
Social Media
Top 5 Social Media Sites
Social Media - Listening
E-commerce
Top Items that Gen Y Purchase Online
Media Platform
What Gen Y Look For
Switching to E-commerce
Building Loyalty
What Gen Y Look For
Full transcript