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Guru 2.0 [Shared]

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by

Ali Alatas

on 29 May 2017

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Transcript of Guru 2.0 [Shared]

Technology. Content. Data.
are stagnant, boring and old. So they are spending over $3b per year on advertising to bring people in their doors.
is that museums have no idea who their visitors are or where they come from. So all of their ad dollars are being spent on old and untrackable media like billboards and buses.
Museums
are spending more money every year for diminishing returns leading to year over year increases in visitor acquisition costs.
The problem
Cultural institutions
Guru uses its mobile, AR and VR technologies to transform the visitor experience.
Instead of bulky headsets and wall labels.
Visitors
use their smartphones to access interactive maps, audio video and more. Guru initially focused on enhancing the onsite visitor experience.
We have spent
the last 6 months building out our data capture capabilities and engaging in partnerships with leading AdTech companies like Verve Mobile.
So
while visitors are having their minds blown, Guru is gathering key data including demographics, favorite subjects,
Step 1
Visitor Experience
Step 2
Data
The data
is used to increase merchandise and concession sales
Guru’s solution
analyzes this data to provide actionable insights that enable museums to ultimately reduce visitor acquisition costs through improved visitor targeting thus
driving down VAC
Our customers sign 5 year contracts that Guru $1 per visitor on a monthly basis
Guru has $100k MRR and is growing 500% YoY.
Attractive unit economics:
Average client generates $180k in annual revenue with 87% gross margins.
Onboarding a client costs $30k on average and takes only 6 weeks.
It was our belief
that building out our data capabilities would be a game changer. This was proved with the recent closing of a deal with a top 3 museum in the US. But this is just the tip of the iceberg.
The cultural institution market is huge.
It was our belief
that building out our data capabilities would be a game changer. This was proved with the recent closing of a deal with a top 3 museum in the US. But this is just the tip of the iceberg.
And Guru is the leader in our space with little competition...
in fact, one of our biggest competitors approached us to buy them last year. They are now out of business.
There is
already demand to use our existing technology to expand into the other channels…
Now
that we have a dozen customers singing our praises including marquee names like the Space Needle and the bazooka which is our data;
We are
raising a Series A to scale to satisfy demand, attack sales aggressively and open up new revenue streams such as VR. We will use the Series A to propel Guru to $50m in annual sales.
Guru
= ROI
Top 5 Museums
1. The Louvre
2. Metropolitan Museum of Art
3. British Museum
4. Vatican Museum
5. Museo Nacional del Prado
Market Validation
Marquee Customers
Data (ROI)
+
+
=
Opportunity
$50M
annual sales
Full transcript