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Aston Martin

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by

Abdulrahman Maasher

on 24 September 2013

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Transcript of Aston Martin

"History with no future is just history. History with a future represents heritage - and at Aston Martin this goes back to the year 1913."
HERITAGE
1913 - AN ICON IS BORN
FOUNDED IN 1913 BY ROBERT BAMFORD AND LIONEL MARTIN AS 'BAMFORD & MARTIN LTD', THE COMPANY HAS DEVELOPED INTO AN ICONIC BRAND SYNONYMOUS WITH LUXURY AND ELEGANCE. 1914 SAW THE BIRTH OF THE NAME ‘ASTON MARTIN’ FOLLOWING ONE OF LIONEL MARTIN'S SUCCESSFUL RUNS AT THE ASTON HILL CLIMB IN BUCKINGHAMSHIRE, ENGLAND.
AFTER BEING FORCED TO CLOSE IN 1925, ONLY TO BE RESCUED IN 1926 BY A GROUP OF INVESTORS FORMING 'ASTON MARTIN MOTORS LTD', THE BUSINESS WAS SOON ON A SOUND FOOTING, WITH A COMPETITIVE RANGE OF SPORTS CARS AND AN INCREASING REPUTATION FOR ENGINEERING AND DESIGN. THIS PROGRESS LEAD TO THE FIRST ENTRY OF AN ASTON MARTIN IN THE LE MANS 24-HR RACE IN 1928.
1925 - 1928 FROM BANKRUPTCY TO LE MANS
1930 - 1939 THRIVING PRODUCTION
THE 30s SAW THE MARQUE'S 1.5L MODEL SWEEPING LE MANS IN 1933, A BIG INCREASE IN PRODUCTION THROUGHOUT THE DECADE, WHICH ENDED BY THE PRODUCTION OF THE ASTON MARTIN ATOM, AN AVANT-GARDE PROTOTYPE DEVELOPED USING AN EARLY FORM OF SPACE-FRAME CHASSIS AND INDEPENDENT SUSPENSION - A FURTHER DEVELOPMENT OF ASTON MARTIN'S ENGINEERING EXCELLENCE.
1947 - 1962 - THE DAVID BROWN ERA
1947 SAW THE DAWN OF THE 'DAVID BROWN ERA' AS THE BUSINESS WAS ACQUIRED BY THE ENGLISH INDUSTRIALIST. WITH VERVE AND ENERGY THE BUSINESS EXPANDED, WITH THE NEXT FEW YEARS SEEING THE PURCHASE OF THE LAGONDA MARQUE AND THE START OF THE FAMOUS DB MODEL LINE WITH THE DB2 MODEL ENTERING PRODUCTION IN THE SAME YEAR, QUICKLY FOLLOWED BY 2ND & 3RD IN CLASS SUCCESS AT LE MANS IN 1951.
DAVID BROWN WITH CARROL SHELBY
THE DBR1 SWEEPING TO VICTORY IN LE MANS IN 1959
1950 - DB2
1958 - DB MARK III
1958 - DB4
1960 - DB4 convertible
1059 - DB4GT
1960 - DB4GT ZAGATO
1963 - DB5
1965 - DB6
1966 - VOLANTE
1970s/80s - PERSEVERANCE
DESPITE GOING THROUGH FOUR MAJOR OWNERSHIP CHANGES DURING THE NEXT TWO DECADES, THE MARQUE CONTINUED ITS COMMITMENT TO PRODUCING THE FINEST QUALITY SPORTS LUXURY CARS. THESE TWO DECADES SAW THE INTRODUCTION OF THE V8 ENGINE, VANTAGE AND VIRAGE RANGES ALONG WITH THE REVITALISATION OF LAGONDA AND THE ZAGATO COLLABORATION.
1976 - LAGONDA
1973 - AMV8
1977 - V8 VANTAGE VOLANTE
1988 - VIRAGE
1992 - VIRAGE VOLANTE
1993 - 1999 RESURRECTION
THE ICONIC 'DB' MONIKER WAS RESURRECTED IN 1993 WITH THE INTRODUCTION OF THE DB7 AT A NEW PRODUCTION FACILITY AT WYKHAM MILL, BLOXHAM. THE SAME YEAR SAW FORD MOTOR COMPANY INCREASE THEIR HOLDING TO TAKE FULL CONTROL OF THE BUSINESS.
1999 - DB7 VANTAGE
2000 - THE MODERN ERA
ASTON MARTIN BEGAN THE NEW MILLENNIUM WITH A NEW CHAIRMAN AND CHIEF EXECUTIVE AS DR. ULRICH BEZ WAS APPOINTED TO LEAD THE BUSINESS INTO THE MODERN ERA.
ASTON MARTIN'S NEW GLOBAL HEADQUARTERS IN GAYDON, WARWICKSHIRE OPENED IN 2003 - THE FIRST PURPOSE BUILT FACILITY IN THE COMPANY'S HISTORY.
IN 2007 FORD SOLD THE MARQUE TO TWO KUWAITI INVESTMENT HOUSES.
2000 - DB9
2013 - DB9
2006 - DBS
DBR9
AFTER THE LANDMARK COMEBACK TO THE TRACK IN 2005, 2008 SAW THE DBR9 TAKE GT1 CLASS VICTORY AT THE LE MANS 24-HR RACE FOR THE SECOND CONSECUTIVE YEAR.
THE VANTAGE RANGE
2012 - V12 ZAGATO
2012 - V12 ZAGATO
2001 - VANQUISH
VANQUISH S
THE NEW VANQUISH
THE NEW VANQUISH
ONE 77
ONE 77
ONE 77
RAPIDE
RAPIDE
RAPIDE
CYGNET
CYGNET
CYGNET
SOUL
POWER
BEAUTY
ARCHITECTURE
Full transcript