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SPLC IT Expo 2015

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by

Rahul B

on 26 July 2015

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Transcript of SPLC IT Expo 2015

Using Data to Create Change
Real World Examples
Key Questions
does the data we have align with our goals?
how can we use data to further our mission?
Goals
raise awareness
change policy
change behaviour
grow membership
change social norms
get funding
inspire activism
reflect on performance
inform
educate
monitor programs
evaluate outcomes
Data is an Asset
improve
operations
spread the
message
bring people
together
Rahul Bhargava
@rahulbot
www.datatherapy.org

What is Data Good For?
Designing a Mural
Using Metrics
Creating Insights
and Action
Guiding Program Decisions
created by Groundwork Somerville and Connection Lab
generic social metrics dashboard (from Epiphany Metrics)
map of properties in foreclosure in Detroit circa 2014 (courtesy Mike Evans, LoveLand)
Audiences
Goals
advocate for more funding
help people learn about programs
have fun
improve data literacy among youth
argue for more funding and engagement
youth in the program
folks passing by
partners in a coalition
Data
urban landscape in town
quotes from youth involved in progam
public health data about obesity
numbers of youth involved in program
impact of mobile market
Audiences
Goals
build a ladder of engagement
connect with online audiences in more strategic way
build a better sense of how to use social media to further the cause
internal social media team
management
Data
social media metrics from Twitter, Facebook, etc
content posted to social media
photos and quote from program activities
Audiences
Goals
???
???
Data
???
Audiences
Goals
help make decisions about where to send funds collected
support staff decision making
internal decision makers
funding agencies
interested 3rd parties
Data
satellite imagery
data set of trusted observations
Full transcript