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Social Media Guide for Businesses

How to use social media effectively for your business
by

Chad Patton

on 24 April 2014

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Transcript of Social Media Guide for Businesses

What the Heck is a Hashtag?
why social media?
Free Promotion
A link to your homepage*
Better connections
With Students
With Parents
With Partners
Ease of access

*Some would argue that this is the goal of social media
types of social media
The Big Two
Facebook
Twitter
Everything else
Instagram
Vine
Pinterest
LinkedIn
facebook
The everything site
Post pictures
Events
(Almost) unlimited statuses
that can be scheduled
Directly connect with people (limited for pages)
Hashtags
twitter
The big picture:
Link people back to our website

The small details:
Posting 140 characters
Trends/Hashtags
@mentions, RTs, MTs, and Favorites
bit.ly
what is your social media plan?
What is your next step?
What are your goals for using social media?
How can you use Social Media effectively?
In groups, discuss your social media plan
http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/
Full transcript