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Branding

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by

Dauphne Trenholm

on 2 January 2014

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Transcript of Branding

Will you be chosen?
Branding
in the Age of
Branding:
What is it?
How do you
measure its
power?
Choice
School
Higher ed
branding
So, what? We're public schools.
So, this:

Increasing competition
$$ follow the students
What goes into a Brand?
It's more than your mascot.
Is your branding doing what should?
The branding process
Slogan/
Tagline
Color
Palette
Tone
Typeface/
Font
Logo
It's who you are.
1. Name
2. Mission
3. Unique qualities
4. Greatest value
5. Strengths & weaknesses
6. Need
7. Community
8. Trust
The Floating Lotus
Interviews
Brand identity
Yoga Studio and Day Spa
Community
Quiet Oasis
Supportive
Name
Tagline
Nourishing mind, body and spirit
for a renewed you.
Color Palette
Credible
Business Claims
School district brands
Welcome
AREA Conference
November 2013
Success Starts Here
How and where should you use your branding?
How: Consistently
Where: Everywhere
Branding is NOT spin
A Great Place To Be
So long, pardner.
Thank you!
Julie Johnson Holt & Dauphne Trenholm
Full transcript