Press Releases

Press Releases

What is a

press release?

is a written or

recorded

communication

directed at members

of the news media

for the purpose of

announcing something

claimed as having

news value.

How is a press release used?

they are mailed,

faxed

or e-mailed

to assignment editors

at:

• newspapers,

• magazines,

• radio stations,

• television stations

• and/or television networks.

When writing a press release,

it should be:

Well-written

Timely

Writing Tips

Press Release Format

Use 8 1/2-inch x 11-inch paper

Use a minimum of one-inch margins on each side of the page

Use a BOLD typeface for the headlines to draw attention

Use title case.

Capitalize the first letter of all words in the headline

Complete the paragraph on one page instead of carrying it over onto the next page

Use only one side of each sheet of paper

Use the word "more" between two dashes

and

center it at the bottom of the page

to let reporters know that another page follows

- more -

End your press release

with three hash symbols

(# # #)

Include

a city and state of origin

in the dateline

How NOT to write

Include incorrect contact information

Mixed case

Check your spelling

THE END

Concise

by Adina Antonie and Cristiana Alecsandru

Honest