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Creative

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by

Wendy Ada

on 19 November 2013

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Transcript of Creative

Building Blocks
Outline
Human capital
Ideas
Non-human capital
(Pol&Carroll, 2004)
Advertising
Architecture
Art
Crafts
Design
Fashion
Film
Music
Performing art
Publisher
R &D
Software
Toys and games
TV and radio
Video games
(Howkins, 2007)
Definition
Disciplines
Examples
Conclusion
References
&
Creativity

Revenue of Apple in 2012
Makes in

Sold iPhones

$156.5 Billion
Other sales figures announced are:
• 35.16 million iPods sold.
• 18.15 million Macs sold.
• 5.3 million Apple TV set-top boxes sold.
• 33 retail stores opened
(40 stores opened in 2011).

Because of the Creative Apple...
Real World Examples
(Dalal,2008)
Innovation
(Silliker,2013)
Revenue in 2012
$50 Billion
$50,000,000,000
125 Million
(Islam, 2012)
(Islam, 2012)
It's because of...
Why is Apple so successful
in the creative economy?
US Offices
Switzerland Offices
Japan Offices
Bill Gates
Sergey Brin
Net Worth: $US25.1 billion
YTD Change: +18.6%
Source of Wealth: Google
Citizenship: USA

Mark Zuckerberg
Net Worth: $24.5 billion
YTD Change: +100.1%
Source of Wealth: Facebook
Citizenship: USA

Do you want to become one of them?
Let's learn about the creative economy and
see how people make money from ideas !
The Creative Economy
Net Worth: $72.9 billion
YTD Change: +16.2%
Source of Wealth: Microsoft
Citizenship: USA

The richest person in the world:
The 24th richest person in the world
The 25th richest person in the world
(Kapur, 2013)
(Kapur, 2013)

Jerry Manock, a former Apple designer says

"I don't recall Steve never taking pencil to paper and telling us 'Do it like this.' Instead, he would encourage us to try different things, different aesthetic treatments to achieve the goal he had in the back of his mind."
(Parmar, 2013)
In conclusion...
basic concept of the creative economy


how we can make money from our ideas
“The value of idea is
the using of it.”
Thomas A. Edison :
THE END
Ada
Wendy
things we had learnt...
Hiring the right people
(Silliker,2013)
Do not review resume
(Silliker,2013)
(Silliker,2013)
Strategic goal-setting
(Silliker,2013)
Innovative
G
o
o
g
l
e

campus
Encouraging intellectual property
(Google,2012)
Reference List
Google resources: Google Inc.
Announces Fourth Quarter and Fiscal Year 2012 Results.
Retrieved from http://investor.google.com/financial/2012/tables.html

Howkins, J. (2001).
The Creative Economy How People Make Money From Ideas
(1st ed.). London, UK:The Penguin Group.

Islam, Z. (2012).
Apple Makes $156.5 Billion in 2012; Sold 125 Million iPhones.
Retrieved from http://www.tomshardware.com/news/Apple-Sales-Profit-iPhone-iPad,18740.html

Kapur, S. (2013, November 5). The 25 Richest People On The Planet.
Business Insider Australia.
Retrieved from http://www.businessinsider.com.au/bloomberg-top-25-global-billionaires-2013-11#25-mark-zuckerberg-1

Parmar, N. (2013, Sep 30). You have a great idea. now what do you do?; many people have no desire to start a business, but they want to make money from their inspiration. here are some options for doing just that.
Wall Street Journal (Online)
. Retrieved from http://search.proquest.com/docview/1437499629?accountid=13380

Pol, E. & Carroll, P. (2004).
An Introduction to Economics and The Creative Economy
(1st ed.). Australia: Innovation Planet.

Definition
A creative economy is a competitive, profit-oriented, market-guided economy in which the increase in the standard of living of its residents is primarily based on the production of profitable new ideas.
(Pol&Carroll, 2004)
Creative Economy
Full transcript