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Transcript of Creative
Toys and games
TV and radio
Revenue of Apple in 2012
Other sales figures announced are:
• 35.16 million iPods sold.
• 18.15 million Macs sold.
• 5.3 million Apple TV set-top boxes sold.
• 33 retail stores opened
(40 stores opened in 2011).
Because of the Creative Apple...
Real World Examples
Revenue in 2012
It's because of...
Why is Apple so successful
in the creative economy?
Net Worth: $US25.1 billion
YTD Change: +18.6%
Source of Wealth: Google
Net Worth: $24.5 billion
YTD Change: +100.1%
Source of Wealth: Facebook
Do you want to become one of them?
Let's learn about the creative economy and
see how people make money from ideas !
The Creative Economy
Net Worth: $72.9 billion
YTD Change: +16.2%
Source of Wealth: Microsoft
The richest person in the world:
The 24th richest person in the world
The 25th richest person in the world
Jerry Manock, a former Apple designer says
"I don't recall Steve never taking pencil to paper and telling us 'Do it like this.' Instead, he would encourage us to try different things, different aesthetic treatments to achieve the goal he had in the back of his mind."
basic concept of the creative economy
how we can make money from our ideas
“The value of idea is
the using of it.”
Thomas A. Edison :
things we had learnt...
Hiring the right people
Do not review resume
Encouraging intellectual property
Google resources: Google Inc.
Announces Fourth Quarter and Fiscal Year 2012 Results.
Retrieved from http://investor.google.com/financial/2012/tables.html
Howkins, J. (2001).
The Creative Economy How People Make Money From Ideas
(1st ed.). London, UK:The Penguin Group.
Islam, Z. (2012).
Apple Makes $156.5 Billion in 2012; Sold 125 Million iPhones.
Retrieved from http://www.tomshardware.com/news/Apple-Sales-Profit-iPhone-iPad,18740.html
Kapur, S. (2013, November 5). The 25 Richest People On The Planet.
Business Insider Australia.
Retrieved from http://www.businessinsider.com.au/bloomberg-top-25-global-billionaires-2013-11#25-mark-zuckerberg-1
Parmar, N. (2013, Sep 30). You have a great idea. now what do you do?; many people have no desire to start a business, but they want to make money from their inspiration. here are some options for doing just that.
Wall Street Journal (Online)
. Retrieved from http://search.proquest.com/docview/1437499629?accountid=13380
Pol, E. & Carroll, P. (2004).
An Introduction to Economics and The Creative Economy
(1st ed.). Australia: Innovation Planet.
A creative economy is a competitive, profit-oriented, market-guided economy in which the increase in the standard of living of its residents is primarily based on the production of profitable new ideas.