Transcript of Hershey Chocolate Company
http://www.thedividendpig.com/wp-content/uploads/2011/02/HersheyLogoPng-1024x3951.jpg http://www.alphafundraising.com/media/Hershey5PoundBar.jpg Who was Milton S. Hershey? Milton Snavely Hershey was born on September 13, 1857 in Derry Township, Pennsylvania. His parents were Veronica Snavely and Henry Hershey. His ancestors were Swiss and German, who had settled in Pennsylvania in the early 1700s. Mr. Hershey was married to Catherine "Kitty" Sweeney. http://3.bp.blogspot.com/-VaPgb-VW1nc/Tb7szu4G6ZI/AAAAAAAAAiM/N7_v1eDY0Do/s1600/Hershey+Milton.jpg How was Hershey's Chocolate Founded? In 1893, at the World's Columbian Exposition in Chicago, Hershey became interested in the creation of chocolate. Later, he purchased German machinery and began producing chocolate to coat his caramels. Over several years, Mr. Hershey tried to perfect the milk chocolate formula (which was closely guarded by the Swiss). Over trial and error, Mr. Hershey finally found the right formula of milk, sugar, and cocoa. And so, Milton S. Hershey became the first American to develop a formula for manufacturing chocolate. http://en.wikipedia.org/wiki/Milton_S._Hershey http://www.thehersheycompany.com/about-hershey/our-story/milton.aspx http://thehistorykitchen.com/images/2012/02/Hershey-Chocolate-Factory-1905-640x435.jpg Hershey Chocolate Factory Milton S. Hershey noticed a demand for chocolate, so he began the Hershey Chocolate Company. He sold his caramel company for $1 million and devoted his attentions to the art of chocolate making. He soon built a new factory in Derry Township, where he was born. By the summer of 1905, the new factory was creating delicious milk chocolates. Milton Hershey School This school was founded in 1909 as a school for orphan boys. Following the death of his wife (Catherine "Kitty" Sweeney), Mr. Hershey donated virtually his entire personal fortune to The Hershey Trust Company to administer of Milton Hershey School. http://explorepahistory.com/kora/files/1/2/1-2-129B-25-ExplorePAHistory-a0k9e2-a_349.jpg http://www.thehersheycompany.com/about-hershey/our-story/milton-hershey-school.aspx The company bought H.B. Reese Candy Co. (which was built by a former worker of Hershey’s). http://webpages.scu.edu/ftp/ksuzuki/Images/Hershey's.jpg When Hershey bought Rowntree in 1988, Hershey was allowed to sell this product. http://en.wikipedia.org/wiki/Kit_Kat#Brand_name_and_appearance Twizzlers was acquired from Y&S Candies Inc. in 1977. http://www.hersheys.com/twizzlers/our-story.aspx#/1845 http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx Looking to expand its product line, the company began producing a conical (having the shape of a cone) milk chocolate candy that Mr. Hershey called HERSHEY’S KISSES. http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx This was the first product produced by Hershey when the company first started. http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx Ice Breakers were produced in 2000. http://www.hersheys.com/icebreakers/our-story.aspx Hershey's Chocolate in World War 2 The US Army required a ration bar from the Hershey Company for troops engaged in the global war.They required a ration bar that weighed about 4 ounces, would not melt under high temps, was high in food energy value, and did not taste so good that soldiers would be tempted to eat it except in an emergency.This was named the “Field Ration D”.By the end of 1945, the Hershey Company was producing approximately 24 million bars.Full transcript
There was a more popular bar though called the HERSHEY’S Tropical Chocolate Bar.It was a heat resistant bar with an improved flavor developed in 1943. In 1971, this bar even made it to the moon with Apollo 15. http://media.tumblr.com/tumblr_lhcjbjCGXg1qzvu9x.png http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx Milton S. Hershey's Death http://img.groundspeak.com/waymarking/display/63745cff-74cb-4028-b202-d2174de798ec.jpg The company retained the values of innovation and risk-taking imprinted on it by Mr. Hershey. After World War 2, the Hershey Company introduced new products (some were discontinued after a few years).
By the 1960s, the company was ready to enlarge its field of operation. They also got involved into pasta manufacturing with San Giorgio Macaroni, Inc. and Delmonico Foods, Inc. The company built factories in Ontario, Canada and Oak dale, California. http://www.thehersheycompany.com/about-hershey/our-story/milton.aspx Hershey Advertising Except for TV and billboard ads in Canada, Hershey Chocolate Company had not really advertised on a national scale. In 1968, the newly renamed and reorganized Hershey Food Corporation announced plans to a nationwide advertising campaign. This was made possible by the famous Ogilvy & Mather Ad Agency. Starting with a Sunday paper in July 1970 to TV and radio commercials (only 2 months later. http://markdhogan.files.wordpress.com/2013/03/old-hershey-kiss-ad.jpg?w=580 http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx http://www.thehersheycompany.com/about-hershey/our-story/hersheys-history.aspx Hershey International Today, Hershey Company has several stores in Canada, Mexico, Brazil, China, India, Korea, and Japan. http://www.bobsblahg.com/wpcontent/uploads/2011/01/DSC_4115.jpg http://www.thehersheycompany.com/about-hershey/hershey-international.aspx