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Smartphones, Tablets, Laptops, and PCs: What's the World Com

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Charles Dunn

on 4 April 2014

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Transcript of Smartphones, Tablets, Laptops, and PCs: What's the World Com

Tyler Burns, Charlie Dunn, Tom Perry, Kate Garcia, Natalia Oviedo
Rapid technological developments in the mobile device industry
Apple, Samsung and Google are among the leaders in current smartphone and tablet production
Outpaced laptop market
Background
Laptop sales have grown but not kept up with the smartphone or tablet sales growth
However, there are some diehard laptop fans
Lament the small size of smartphones and the lacking computer power of tablets
In response, smartphone marketers developed a number of projection techniques such as Microsoft Kinect
What happened with the Laptop?
Demand for mobile devices
Smartphones, Tablets, Laptops, and PCs: What's the World Coming To?
History
PC/Laptops
Smartphones
Tablets
1953
-IBM creates first desktop computer: 701
1981
-IBM first personal computer developed: Lisa
-IBM First laptop computer developed: Osborne 1
1995 to present
- Laptop technology improved exponentially due to the introduction of Intel Pentium Processors
1994
-IBM introduces Simon Personal Communicator
2003
-Microsoft's Windows Mobile introduces GSM Blackberry 6210, 6220, 6230 and the 7730
2007 to present
-Apple Inc. introduces iPhone which used a multi-touch interface
-HTC introduced Dream, first to use Android OS

1989
-GRiD releases GRiDPad
2002
-Microsoft introduces the Tablet PC
2009 to present
-Tablets are introduced using the Android OS. (Verizon's Ultra and Vega)
No longer a niche market for just businesspeople
Enjoy availability of social media and apps anywhere
Mobile technology essential to social lives
Social media through mobile technology trumps desktop computers
Needs
Deliver both utilitarian and hedonic value
Smartphones and tablets have become essential to worklife
Smaller size makes it easier for tasks
Cloud technologies allow access to vital company information while traveling
Attributes and Benefits
Most prefer smartphones and tablets because of simplicity
Most consumers are familiar with all the apps available
Consumers enjoy multiple capabilities at their fingertips
Hedonic value through social media
Consumers keep up on sites such as Facebook, Twitter, or MySpace on the go
Typically look for features such as screen size, battery life, and storage capability
Reputation of manufacturer is taken into account
Accessories associated with the product play a role in consumption
Ex: Carrying cases, external keyboards, etc...
The Tablets Future
Likely that tablets will overtake laptops in the business world shown by the 200% growth rate in sales
Tablets prove to be less intrusive in business meetings
Tend to have much better battery life than the average laptop
Smartphone Sales
Eventually fall victim to tablets
Analysts already predict the most dramatic decrease in sales will be with the smartphone
Other than the telephone feature, smartphones do not have many advantages over tablets
Now because of technologies such as FaceTime and Skype, this may not even be an issue for tablets
Conclusion
• Smartphones, tablets, and laptops are in competition to take over the communication world.
• With increase in technology, smartphones and tablets have become more convenient and less of a hassle to travel with than laptops, causing the sales to diminish.
• Laptops will always remain to be a part of people’s lives, as the computing power will always be greater.
• Smartphones and Tablets will go head to head for sales, but in time it is the tablet will make up for small missing communication features that the smartphone has.
• Preference of devices will decide the winner.
Discussion Question 1
What factors do consumers consider when making judgements about smartphones?
Brand
Features
Price
Quality
Consumers are able to associate satisfaction or dissatisfaction with certain brands, which is why brand names are so important
Have a great influence on consumers' purchasing decision, and sometimes it's the basis for evaluating a product. For this reason, companies are putting an emphasis on the features customers value the most, such as built-in cameras
Strong determining factor when it comes to consumer judgements about smartphones
Consumers are more likely to purchase a product if the prices are in their favor
One of most important factors
Before consumers commit to a product, they must first evaluate its reliability, durability, and overall quality
Discussion Question 2
What type of decision rule would a consumer most likely use when selecting between smartphone brands? How could they use such a rule?
When selecting between smartphone brands, consumers would most likely consider compensatory rules
This will allow individuals to weigh out the relevant attributes of each product and determine what brand outweighs the other
To use this rule, consumers compute a score for each brand, based on its characteristics, and ultimately selects the brand with the highest score
Full transcript