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Persuasive Rhetoric

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by

Andrea Rogers

on 7 September 2017

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Transcript of Persuasive Rhetoric

Pathos
Appeal to Emotions
Offers specific examples of suffering
Evokes strong emotional response
Uses hyperbole to illustrate harmful threat posed by the opposition
Uses rich in vivid imagery
Logos
Appeal to Logic
Provide a rational argument with objective evidence
Analyze the reasons to deduce the argument's validity
Establish credibility of the speaker
Persuasive Rhetoric
reasoned arguments in favor of or opposing particular beliefs or courses of action.
Convincing by the writer/endorser's personal character and
moral
credibility
Highlight shared moral values with writer/endorser
Appeal to the audience's sense of justice and virtue
Rhetorical Question
Questions posed without an answer
Questions where the answer is obvious as it connects to the argument posed
Repetition and Parallelism
Repeating a point that is very important for the audience to remember
Repeating a form of expression (may use the same or different words)

Parallelism uses the exact same
sentence structure
to repeat the same or similar idea
in American Literature
Persuasive Rhetoric
Provide a
reasonable
(and possibly
popular)
viewpoint that opposes your thesis
Answer the skeptics and their objections even if you don’t think the objections are reasonable
Counter-Argument
(Appeal to Ethics/Credibility)
Ethos
Persuasive Appeals
According to Aristotle, "Persuasion is achieved by the speaker's
personal character
when the speech was so spoken as to make us think him
credible
... when the speech stirs their emotions... and [when the speakers] have
proved a truth
or an apparent truth ...
These three appeals are defined by
ethos
,
pathos
, and
logos
Rhetorical Devices
a writing technique used with the goal of persuading an audience/listener towards considering a topic from a specific perspective, encourage or provoke an emotional display, or act/think in a certain manner.
Examples of rhetorical devices are
counter-argument
,
rhetorical question
,
repetition
, and
parallel sentence structure
MA Framework Strands
Reading for Information 11-12
4. Determine the meaning(s) of words and phrases as they are used in a text, including figurative, connotative, and technical meanings; analyze how an author uses and refines or revises the meaning of a key term or terms over the course of a text
5. Analyze and evaluate the effectiveness of the structure an author uses in an exposition or argument, including whether the structure makes points clear, coherent, convincing, and engaging.
Writing 11-12
1. Write arguments (e.g., essays, letters to the editor, advocacy speeches) to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
a-e
A Note About Taking Notes
ALWAYS hand-write your notes
Use short hand, abbreviations YOU'LL understand
Don't try to copy EVERYTHING, pick out the important details
Jot down any handy graphics or images that may help you remember content
Use headings, sub-headings and bullets
Full transcript