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Transcript of Persuasive Rhetoric
Offers specific examples of suffering
Evokes strong emotional response
Highlights (via hyperbole) potential threat posed by the opposition
Uses "Loaded language"- rich in vivid imagery and connotation
Provide a rational argument with objective evidence
Analyze the reasons to deduce the argument's validity
Establish credibility of the speaker
reasoned arguments in favor of or opposing particular beliefs or courses of action.
Convincing by the character of the author
Highlight shared moral values with author or endorser
Appeal to the audience's sense of justice and virtue
Call attention to the writer's own character and moral credibility
Use celebrity to endorse (immediate sense of credibility)
Questions posed without an answer
Questions where the answer is obvious as it connects to the argument posed
Repetition and Parallelism
Repeating a point that is very important for the audience to remember
Repeating a form of expression (may use the same or different words)
Parallelism uses the exact same
to repeat the same or similar idea
in Early American Literature
Formal words and phrases to address the nature of the subject
Depict a serious and academic tone
Uses jargon or language specific to the audience
create an emotional image
substitute words or phrases to elicit greater emotion
view point that opposes your thesis
Answer the skeptics and their objections even if you don’t think the objections are reasonable
Allusion: an expression designed to call something to mind without mentioning it explicitly.