Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Social Marketing Strategic Management Process

No description

Janet Sheffer

on 5 April 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Social Marketing Strategic Management Process

add logo here
Strategic Social Marketing
This particular process divides the strategic marketing task into 6 stages.
2 Key Features of Process
1. The Process is continuous, much like an upward spiral with no definite beginning & end.
(Listen, plan, structure, pretest, implement, monitor, & repeat.

2. Customers are CENTRAL
Study them & their needs, wants, perceptions & develop strategies based on what is learned. Test and adjust as necessary.

Social Marketing Strategic Management Process
Key Terms of Strategic Social
Marketing Programs

- the broad approach an organization takes to achieve it's objectives
usually designed for long term
- detailed steps an organization takes to carry out it's strategy
usually designed for short term
- guidebooks that spell out the steps that will be taken to carry out the strategy to achieve goals
can be short term or long term
- ongoing coordinated activities designed to achieve an organization's mission
generally long term
- use to promote
short term or long term
Requires a proper marketing mindset and a serviceable process for developing & carrying out social marketing programs.
- to target customers and conducting extensive background analysis
-setting the marketing mission & goals & defining the core strategy
-establishing the marketing organization procedure, bench marks, and feed back mechanisms
- trying out key program elements.
- putting the strategy in effect
- tracking the program's progress (more listening) & adjusting as necessary
To Whom Do You Listen?
Your Customers
- know everything you can about those whom you are to influence
The Organization
- listen to the organizations own goals & capabilities
The Competition
- understand the challenges facing you. Understand what consumers see as the program's competition & how it may change in the future.
Scientists, politicians, and your local demographer
- in order to develop a best estimate of the kind of future in which their marketing plan will work itself out.
Full transcript