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Culinary (Gastronomic) Tourism

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Priscilla Canahuate

on 16 February 2011

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Transcript of Culinary (Gastronomic) Tourism

What is it?
Gastronomic tourism refers to trips made
to destinations where the local food and
beverages are the main motivating factors
for travel Culinary
Tourism Global market size Culinary tourism tends to be largely a domestic tourism activity, with consumers travelling to places to eat and drink specific (usually local) produce The International Culinary Tourism Association predicts that this will grow rapidly in the coming years. According to USA Today (27 Feb 2007), 27 million Americans have made culinary activities part of their travels in the last three years. In the UK, food tourism is estimated to be worth nearly $8 billion each year. The growth in popularity of ethnic cuisines like Thai, Indian, North African, Mexican and Chinese throughout the industrialised countries is attributable to a significant degree to tourism where visitors sample local foods and develop a taste for them. Food and drink festivals constitute the sole instance where the decision to travel is taken solely on the grounds of the gastronomic experiences offered. These are becoming more prevalent, in particular in Europe. Whilst this segment is growing, at present there are estimated to be no more than one million international culinary tourists travelling each year. Potential for Growth Culinary tourism is a growth segment, and typically gastronomic tours are
increasingly being combined with other activities such as cultural tours, cycling,
walking, etc. Consequently, this is a segment that appeals to a broad range of
consumers. With consumers being increasingly aware of the benefits of local produce, there is an increased desire to sample local dishes, foodstuffs and drink. This has led to the emergence of local food and drink festivals, as well as increased interest in local markets. Profile of consumer Gastronomic consumers tent to be couples that have above-average income, are
usually professionals and are aged 30 to 50. This correlates closely to the
demographics of the cultural tourist. In Europe, the main destinations are:
• Spain
• France
• Italy

In Asia, they include:
• Japan
• India
• Thailand Main Destinations Thank You!
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