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Digital Marketing - 28 Pale Ale
Transcript of Digital Marketing - 28 Pale Ale
Inspired by the 28-day swell during the 70s
Style of the care-free 70s
It makes people want to grow their hair long
A flavourful beer with a complex, fruity character - citrus, grapefruit, passionfruit and lychee notes
Founded in 2006 (40 employees)
Brewing hand-crafted beer
original principles of brewing beer
8 different kinds of beer
The surf phenomenon might never be repeated, but you can always order another 28 Pale Ale.
Take a trip back to the 70’s and feel the freedom of the distinctly unique taste of 28 Pale Ale.
Handcrafted using only quality natural ingredients and aged during the brewing process to create our classic taste, 28 Pale ale is for Australian’ seeking an alternative premium product.
How visitors come to your site?
How do they navigate it?
Where do they exit?
Is the content effective?
Which campaigns bring customers?
YouTube watch, YouTube Analytics, AdWords for video performance
Page insights, Adverts Reporting
Account Insights, Ad Insights
Online Craft Beer Community
Associations with groups/events
Tells a story
25-34 years old
East Coast of Australia
Upload a picture to Facebook in the 70's beach style
Get the most 'likes'
Win a weekly prize
That 70's Shot
4th biggest beer drinking nation in the world
109.9 liters per person
Decreasing demand for traditional beer 7%
Increasing demand for craft beer 3%
Will grow 5% annually until 2018
"It's all about the flavour and drinking local"
Increasing Brand Awareness by 20%
Increasing traffic by 200%
Facebook 5000 likes
Instagram 3000 follower
70's shot competition
Stone & Wood