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Recruitment and Conversion Strategies

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by

Liz Hardy

on 2 November 2014

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Transcript of Recruitment and Conversion Strategies

Recruitment & Conversion Activities within MBS
Liz Hardy
RECRUITMENT & CONVERSION
Majority of applications from Overseas students
Target area - Home/EU
Create diversity, enhance student experience
2012 increase in UG fees
Much cheaper to study in Europe
Limited funding options
Rising MBS fees
CURRENT ISSUES
MAIN FOCUS POINTS
FUNDING
CAREERS
REPUTATION
RECRUITMENT ACTIVITIES
Work with Marketing Team
- Identify target areas
- Current trends
Agent Visits & Training
Marketing Events
- Open Days, Recruitment Fairs
Website
- Prominent key messages
- Virtual Open Day
CONVERSION
WHY is it so important?
Newsletters
Student Blogs
Online Platform
Skype Sessions
Website
Events
ALREADY IN PLACE:

NEW IDEAS
Virtual Sessions - Student Ambassadors
Social Media
Offer Holder Events
- Alumni Panel Q&A
- Industry Speaker
Conclusions
Home/EU Market = Key Area
Applications Received in 2014
Key Messages = Careers, Funding, Rankings
Develop existing Recruitment & Conversion activities & introduce new ideas
Any Questions?
Webinars
- COURSE CONTENT
- COMPETITOR ANALYSIS
Look at past success/record data for future analysis
Full transcript