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Transcript of Marketing Planning
Marketing Planning 1. Outline and explain the marketing planning process
2. Examine the relationship between marketing analysis, marketing strategy and marketing programmes for implementation
3. Examine the role of the SWOT analysis in marketing planning
4. Recap forecasting methods
5. Analyse the components of a marketing audit Today's Outcomes: - Premium
- Price Skimming
- Captive Product
- Product Line What is Marketing Planning? Forecasting Methods
Customer forecasting survey
Sales forecasting survey
Expert forecasting survey
Time series analysis
Random factor analysis