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Music Magazine

Chlo Dunn - AS Media

Chlo Dunn

on 22 March 2013

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Transcript of Music Magazine

Kerrang's target audience is 16-25 year old and specific towards rock music fans. However in recent years, the age of the audience has dropped and it is more 14-17 year olds who tend to buy and read it due to the bands featured being considered more 'Poppy' than the previous heavy rock style, for example 30 Seconds To Mars. Music Magazine! Chlo Dunn - AS Media! Indie Rock! Music Genre... Why Indie Rock? . Market Research! Planning and Ideas Reader profiles Arctic Monkeys Arcade Fire Blur The Kooks Franz Ferdinand The Stone Roses Primal Scream Kaiser Chiefs The XX The Black Keys The Wombats Pixies The Pigeon Detectives The Vaccines Vampire Weekend The Futureheads The Fratellis The Fray Friendly Fires Oasis Foals Fleet Foxes Foster The People Two Door Cinema Club Feeder Nirvana Foo Fighters Silversun Pickups Modest Mouse Noah And The Whale The Noisettes The Enemy Editors Elbow The Naked And Famous The Ting Tings Misery Jets Paramore My Bloody Valentine TheTemper Trap Morrissey Mumford And Sons Of Monsters And Men Supergrass Stereophonics The Strokes MGMT Sonic Youth Snow Patrol The Maccabees M83 Bon Iver Bombay Bicycle Club The Killers Kasabian Radiohead R.E.M The Joy Formidable Kids In Glass Houses Arctic Monkeys Arcade Fire Oasis Pixies The Naked And Famous Mumford And Sons Nirvana Front page conventions Masthead Magazine header bar Selling line Main image Barcode Price Website Main cover line / Headline Cover lines Contents page conventions Main image Red/White/Black Colour scheme Capital lettering Subheadings in blocks Red/White/Black Colour scheme Page numbering Line breaks Magazine promotion Date Headings with brief explanation Band index for easy access Logo Double page spread conventions Red/White/Black colour scheme Main image More images, relating to article Bold title Sell line Text in columns for easy layout Picture credit Feature Drop capital Arctic Monkeys are an English indie rock band.
They formed in 2002 in High Green, Sheffield. The band is made up of Alex Turner (lead vocals, lead/rhythm guitar), Jamie Cook (rhythm/lead guitar), Nick O'Malley (bass guitar, backing vocals) and Matt Helders (drums, backing vocals).
Their first studio album was released in 2006,'Whatever People Say I Am, That's What I'm Not' became the fastest-selling debut album in British music history. They signed with Domino in June 2005 and their first single with them "I Bet You Look Good on the Dancefloor", was released on 17 October 2005 and went straight to No. 1 on the UK Singles Chart.

Their target audience ranges from approximately 15-28. influences include the smiths and the strokes. Arcade Fire is an indie rock band from Quebec, Canada. The band is made up of a husband and wife duo (Win Butler and Régine Chassagne), along with Will Butler, Richard Reed Parry, Tim Kingsbury, Jeremy Gara, and Sarah Neufeld. Arcade Fire became well known from their debut album, Funeral, in 2004 to critical acclaim. The talented band plays numerous instruments including the guitar, drums, bass guitar, piano, violin, viola, cello, double bass, xylophone, glockenspiel, keyboard, French horn, accordion, harp, mandolin, and hurdy-gurdy.

They signed to Merge records in the first year of their formation. They are influenced by Neutral Milk Hotel. Their target audience is approximately 20-35 Oasis were an English rock band formed in Manchester in 1991. The group consisted of Liam Gallagher (vocals and tambourine), Paul Arthurs (guitar), Paul McGuigan (bass guitar) and Tony McCarroll (drums, percussion) and Noel Gallagher (lead guitar and vocals). They have had eight UK number-one singles and eight UK number-one albums the band have sold an estimated 70 million records worldwide. They have a Guinness World Record for being the most successful act in the UK between the years 1995 and 2005, spending 765 weeks in the Top 75 singles and albums charts.

They first signed to Creation Records. Their influences include The Kinks, The Beatles, Velvet underground, The Who, The Smiths and Paul Weller. Their target audience is approximately 16 - 35. Nirvana was an American rock band that was consisted of singer/guitarist Kurt Cobain and bassist Krist Novoselic along with plenty of different drummers, the longest-lasting and most well known being Dave Grohl, who joined the band in 1990.
In the late 1980s Nirvana established itself as part of the Seattle grunge scene, releasing its first album Bleach for the independent record label Sub Pop in 1989. After signing to major label DGC Records, Nirvana found unexpected success with "Smells Like Teen Spirit", the first single from the band's second album Nevermind (1991). Nirvana's sudden success widely popularized alternative rock as a whole.

Nirvana's target audience is mainly from 18-30 and influences include The Pixies, Sonic Youth and REM. Mumford & Sons are an English folk rock band. The band consists of Marcus Mumford, Ben Lovett, Winston Marshall, and Ted Dwane. Mumford & Sons formed in December 2007, emerging out of what some in the media labeled the "West London folk scene" Their debut album, Sigh No More, was released in the UK and Ireland in October 2009, and February 2010 in the United States. The album reached number one in Ireland, Australia and New Zealand and eventually peaked at number two on the UK Album Chart and the Billboard 200 in the US. The band's second studio album Babel was released in September 2012.[1] The album debuted at number one in the UK and US, becoming the fastest selling album of 2012 in the UK, and the biggest selling debut in 2012 in the US.

Influences include John Martyn, Nick Drake and Pentangle. Their target audience is pretty wide at approximately 15-35. The Naked and Famous are a New Zealand post-punk revival band from Auckland. They formed in 2008 consisting of Thom Powers, Alisa Xayalith, Aaron Short, Jesse Wood and David Beadle. The Naked and Famous released their debut studio album, Passive Me, Aggressive You, on 6 September 2010 on their own label, Somewhat Damaged. Their debut single 'Young Blood' reached number 1 in New Zeland on 14th June 2010.

Target audience is around 15-28 and influences include Bon Iver, M83, Nine Inch Nails, Massive Attack, The Kills, Crystal Castles, LCD Soundsystem. The Pixies are an American alternative rock band formed in Boston in 1986. The group consists of Black Francis, Joey Santiago, Kim Dea, and David Lovering. The Pixies were significantly more successful in the United Kingdom and mainland Europe. The group disbanded in 1993 but reunited in 2004.
The band's style of music contains a range of elements, including indie rock, psychedelia, noise rock, and surf rock. The band's songs include a wide array of subjects such as extraterrestrials, surrealism, incest, and biblical violence.
The group is credited as being a big influence on the alternative rock boom of the 1990s. influencing like bands such as Nirvana. The Pixies' legacy and popularity grew in the years following their break-up, leading to sold-out world tours following their reunion in 2004.

Record labels include, Artemis Records, Elektra Records, 4AD, Cooking Vinyl, SpinART Records. Their target audience is between 25-40. Influences include Iggy Pop and Captain Beefheart. NME
Core Buyer: Males 74%
Median age: 23
Student : 42%
A, B, C1: 68%
NME target their audience using:
Music App
radio station
clothing shop
music videos
selling festival tickets
free music emails
NME blogs, Target Audience Psychographics Demographics Front page conventions/LIIAR Double page spread conventions/LIIAR Contents page conventions/LIIAR The front cover needs to attract an audience and show them what the magazine is and what it's about. The conventions are what we expect to see in a magazine cover. The masthead gives the title of the magazine which immediately tells us what the magazine is about, this one is NME so we know that it is a music magazine because it is a memorable name and logo which can be seen boldly at the top of the page. The colour scheme is red, white and black which are very stand-offish contrasting colours and reflect the edgy music the magazine promotes while standing out to and attracting readers. sell lines are a massive convention of the front page as they give the reader and insight into the context of the magazine instantly so they know if they want to read it or not. The main image is generally a band photo of the band featuring in this issue and the more well known the better. The main image also may reflect the headline as it is used to draw readers in. The language used draws reader in, like 'ROLLING STONES EXCLUSIVE' it stands out and interests the reader. The use of a pull quote draws the reader's attention as it is straight from the artist, they want to know what they have to say. The paper's first issue was published on 7 March 1952 after the “Accordion Times and Musical Express” (from October 4, 1946) was bought by London music promoter Maurice Kinn, for the sum of £1,000, just 15 minutes before it was due to be officially closed. It was relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint. The latter part of the 1960s saw the paper chart the rise of psychedelia and the continued dominance of British groups of the time. During this period some sections of pop music began to be designated as Rock which still reflects the genre of the magazine today. The ideology can be seen in this front cover from the clothes and hairstyle of Alex Turner and Miles Kane as they are stereotypical for the indie rock scene. The magazine interests the readers with music, the artists and their lives, showing all aspects of the showbiz-music industry The audience for this magazine is generally students and young adults as features like the masthead, images and content appeals to the younger generation. The Contents page is where the reader can quickly find where all articles and features are in the magazine. They usually follow the colour scheme which in this case is Red, White and Black. All contents pages have page numbers which quickly shows the reader where specific articles are. They usually have a main picture which summarizes what is contained in the magazine. the contents page may have a bold title which will stand out to readers so they know what page they are on. A lot of contents pages have bold subheadings in blocks, this stands out to the reader and again allows easier page finding. some headings might have a brief explanation, this tells the reader what is in this particular section drawing the reader in without giving too much information and allowing for quick reading. Contents pages often use features, in this case they have a band index, this is a good idea because readers can quickly and easily find the band they want to read about and skip to that page, it makes the magazine more convenient for the reader and this increases their chances of buying it. The language in this page attracts readers to specific articles instead of the magazine as a whole, language like 'Kasabian got romantic in a church' draws people in because it is gossip and something out of the ordinary for a rock band to do, it is simple and straight to the point. The iconography again is in the images, we expect to see an image of the band featuring in the main article, it represents the rock genre as it is dark and the people in it have long hair, normally associated with the rock genre. It appeals to the audience because there are some bright but simple colours. the subscription stands out to their target audience which is young adults as it offers a cheap way to get the magazine through subscription. The Double page spread is the main story line advertised on the front page, the main conventions of these include the images, there is usually one main image taking up most of one page and about four other smaller images relating to the text, these pictures draw the readers in because they are big and eye catching, it also makes them think that it is a big story line. There is always a bold, large and colourful title, this is to draw readers in and grab their attention. sell lines like 'World exclusive' are used to make the reader feel important like they are the first to read this information. This page often keeps to colour schemes as well, this one being Red, White and Black. The text is always in columns for easy reading and some features like drop capitals may be used to show the reader where the text starts and for aesthetics. magazines may use features like 'new tracks to come' from the band on the DPS, this tells the readers what songs may become big so they want to listen to it first.The language straight away pulls in readers with the title being a pull quote, it is straight from the artist and makes the reader want to see what they have to say. Language like 'EXCLUSIVE INTERVIEW' draw readers in because they want to be the first to know this news. The ideology of this DPS is shown through the images, we expect to see lots of images of the band the article is about and we expect to see the article in columns. The images shown are in a recording studio which relates to the purpose of the magazine. It apeals to their audience as it is a well known band shown with conventional clothing to the younger generation. the artist shown is pictured headbanging which is associated with young rockers, part of the intended audience. I have chosen to base my music magazine on Indie Rock because it is my favourite genre of music and in my opinion, the best. as my favourite i feel that i am most informed about this genre than any other so my magazine will be more accurate and i will know what the readers want from the magazine because i would be one of those readers. i also think that indie rock is becoming increasingly popular, especially with the teenage generation with it's wide range of subgenres like alternative, grunge etc. and therefor the the amount of consumers will be greater resulting in a higher profit. Front page Mock up Test Photo shoot Mood Board Initial Ideas Double page spread
Mock up Contents page Mock up Price
Kerrang magazine - £2.20
NME - £2.20
Q - £3.50

The price of my magazine will be £2.50, i think this is a reasonable price for the content of my magazine and my target audience. as my target audience is between the age of 16-24 and the majority being students, they may not be able to afford a £3+ per week magazine because most will still be in full time education and not earning an independent wage. However £2.50 is a sensible price that matches competitor's prices and will bring in a decent profit.

My magazine will be published weekley, this way the consumers won't have to wait long until the next issue, it will also keep people interested in the magazine and most buyers would buy every issue therefor creating a greater profit. Examples of Reader Profiles Q Magazine Examples of Reader Profiles Examples of Reader Profiles My Reader Profile What is a Reader Profile?
A reader profile is the research a magazine takes out to find what there typical audience is and what they expect their typical audience to be. The reader profile always includes the main key statistics. These are basically the demographics of the audience; these usually include Gender, Age, Income and social standard. Using these we can find out whether more men buy the magazine or women, we can find the type of age range and the median age that buys the magazine and also how much these consumers can afford, this then tells us who we are selling to and how we can change our marketing strategies to appeal to these subgroups of people to achieve maximum buyers to achieve maximum profit. For example from these key stats I can see that more men than women read this magazine and the majority of them are middle/working class students around the age of 19. I then know that I need to appeal to this type of person so my magazine may also feature competitions that can get you the new technology of fashion or tickets to a festival, all things that people of that subgroup probably do therefor drawing them into your magazine.
The reader lifestyle basically is the psychographics of the audience telling us about their personalities and interests which will help us to appeal to them also. Using this we can include in our magazine features that reflect their interests like particular musical idols or certain fashion items related to the groups in society that will read our magazine. It just helps us improve our marketing and makes the magazine more enjoyable for the reader.
The pictures in the reader profile are things we think our readers will be interested in reflected in the key stats and reader lifestyles, for example, cars may be enjoyable to our male readers and the modern technology and social networking sites will be enjoyable to the teenage readers. And the people who see the reader profile may be able to relate to these which could make them want to read the magazine too.
The why section is the magazines opportunity to say why their readers love the magazine so much and can persuade the people reading the reader profile to buy their magazine as well. National Readership Survey (NRS) demographic categories
Social Grade Social Status Occupation
A upper middle class higher managerial, administrative or professional
B middle class intermediate managerial, administrative or professional
C1 lower middle class supervisory or clerical, junior managerial, administrative or professional
C2 skilled working class skilled manual workers
D working class semi and unskilled manual workers
E those at lowest level pensioners or widows (no other earner), casual or lowest grade workers
of subsistence state

The demographics are basically the statistics of the audience. They find out the different subgroups of people by segmenting people into their groups of age, gender, income and maybe even location. When putting all of this together it creates a demographic profile and companies use this to aid their marketing plans because it shows them who they are targeting and then they can find a way to improve their marketing strategies to draw in more consumers.
The national readership survey produced a table of demographic categories; this is a way of seeing a person’s social grade, status and occupation. The grade is the thing you see on many reader profiles, the majority are recorded at ABC1 which means most their readers are between those social grades which can give a good indication of how much a typical reader can afford and how often they can afford it, this helps us determine aspects such as the price of our magazine and the frequency it is made. If our audience was graded at C2DE then our price would have to be significantly lower so that they can afford to buy it and the issues may have to be monthly instead of weekly so that they don’t miss out on any issues.
The demographics are a great way of finding our audience and it allows us to adapt our marketing schemes to benefit all our audience and achieve the maximum amount of consumers to get the maximum profit. Lighting Costume Background Hair
Makeup Psychographics are the use of demographics to find people's attitudes, opinions, lifestyles and values to help with marketing strategies. By finding these, companies can change their marketing scheme to best fit their target audience and attract a wider audience. Lighting Background Costume Hair and Makeup We used a range off different lighting in our photo shoot to determine which would be most suitable for our music magazine. For example we used different coloured lights, lights with different brightness and we changed the angle. We came to the conclusion that for this particular shoot, a medium brightness light should be positioned at a left low angle of the model as this only highlights certain features giving the picture a more mysterious feel. it also highlighted certain areas of the background without drawing too much attention away from the model. Costume is very important in a photo shoot as it gives the reader an instant impression of what the picture is about. the main costume item we chose to use was a denim jacket, this item of clothing is very popular among the indie rock artists and their indie followers, this allows the viewer to relate to the picture and tells them that the magazine will reflect their interests therefor they will be more likely to purchase it. The background is important as it sets the scene of the picture, the location/ background can be the making of the picture and you can tell if it has used a high or low budget. the background can destroy a photo as well as making it better, sometimes the background can be too busy and distract the eye from the model or the inference the picture intended. for the test shoot we used a black and white magazine clipping background, we liked how the black and white contrasted with the colour of the model and the costume, it allowed the model to be the most prominent feature of the picture. The magazine clippings are quite post modern and it references itself due to the fact that the picture with magazine clippings in the background is for a magazine. The hair and makeup contributes greatly to the photo in a similar way to the costume, it gives the viewer instant knowledge on the context of the picture and it's purpose. the makeup can also be used as a practical use to perfect the models face and remove any imperfections that could show up on the picture and be a distraction from the true meaning of the picture. for our test picture, the hair was styled down, short and messy with the hair slightly backcombed for volume, it looked quite natural and like not much effort was needed. The makeup used was also fairly natural apart from the red lipstick which is conventional to the rock genre, this allowed the viewer to infer that the picture was to do with rock music.
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