Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Strategic Audit: Microsoft Xbox
Transcript of Strategic Audit: Microsoft Xbox
>Customer new prefrences
>New technologies Opportunities Digital video games Sales (Up 31 %, 2011)
Mobile Games ($8 billion, 2012)
>“Smartphone” Gamers (33 %)
>“Handheld device” Gamers (25%) Mobile Gaming Industry Competitors: New Platforms Hardware
>Virtual Machine (Java or Flash)
>Software platforms (Facebook) Consoles Sales (Down 21%, 2012) SFAS -Incremental operating costs
-Dependancy on distribution channel_retailers
-Dependancy on outside hardware manufacturer
-Emphasis in Kinect -Brand image
-Two price levels
-R&D investment >Mobile Gaming Industry
>Economy Downturn -Unauthorized downloading games
-Download games illegal from P2P Illegal Downloading > Electronic gaming devices
> Accessories The video gaming industry > Hardware
> Infrastructure and technology sector The video gaming industry > 1975 >> Microsoft
> 2001- 2002 >> Xbox video game console
> The sixth generation video game > Xbox console
> Xbox Live
> Xbox 360 console
For gaming, Xbox has the third-party games and apps publishers of their games Revenue dropped 29% in 2012 Products