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Belgaufra

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by

Lucas Canta

on 19 November 2012

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Transcript of Belgaufra

Introduction Le P-Produit Une entreprise exportatrice belge qui a su se démarquer Historique Caractéristiques Gaufres Pâtons Degré de préparation
à l’exportation Stratégie de standardisation Gestion des risques
liés à l'exportation P-Promotion Le bouche à oreille Flyers Site internet Stands Les Partenaires étrangers et leurs adaptations Conditionnement P-Prix Économie des coûts Cohérence auprès des consommateurs Simplification de la planification et du contrôle L'adaptation du personnel
à Wavre Gestion des transports Capacité financière Motivation du
management Ciblage Positionnement Conclusion Segmentation
Full transcript