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Subculture and Stereotypes:

This prezi looks at stereotypes and subcultures. Within this piece will be a humorous look at subculture and stereotypes, as well as analysis.
by

Maddison Jackson

on 7 November 2012

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Transcript of Subculture and Stereotypes:

Subculture and Stereotypes Text Link & Context From the text “The World Beneath” studied in our Communications class this year, I became interested in stereotypes and subcultures and how they fit into the idea of identity and belonging, as well as whether subcultures and stereotypes are a good thing or a bad thing. In Kennedy’s novel, a number of stereotypes are used to describe the characters. For example, Sandy is referred to as a ‘hippy’, whilst her daughter Sophie is considered an ‘Emo Goth’ This PowerPoint looks at stereotypes and subcultures. Within this piece will be a humorous look at subculture and stereotypes, as well as analysis of arguments for and against the use of stereotypes and the pro's and con's of subculture. What's a stereotype? A stereotype is an assumption we make of a group. We assign a quality to someone, and automatically assume it applies to a group they belong to (either racial, ethnic or social). Very often these are incorrect.

an example of a stereotype is that all Asians are good at math. What's subculture? A subculture is a cultural group within the overall culture, whose beliefs and values vary from the larger culture. The things that differentiate a subculture from the mainstream culture may be their views on religion, sexual orientation, politics. Style and other aesthetic things may be assigned to a subculture to make them "different"

examples of subculture include puritans, gang members and Mormons Stereotypes group quality Types of Stereotypes Stereotypes can be made of someone by means of their:

occupation - white/blue collar, farmer, teacher
sexuality - gay, straight
gender - male, female
age - Generation Y, senior citizen, "baby boomer"
regional - northerner, southerner
social class - upper, lower, middle Things people have said about stereotypes: Opinions on stereotypes/For and against I consider it part of my responsibility as President of the United States to fight against negative stereotypes of Islam wherever they appear.
Barack Obama We were a savage little lot, Liverpool kids, not pacifist or vegetarian or anything. But I feel I've gone beyond that, and that it was immature to be so prejudiced and believe in all the stereotypes.
Paul McCartney Ethnic stereotypes are boring and stressful and sometimes criminal. It's just not a good way to think. It's non-thinking. It's stupid and destructive.
Tommy Lee Jones You become very angry and depressed that you keep getting offered only these exceedingly demure and repressed roles. They're so not me. That's why films like Fight Club were so important to me because I think I confounded certain stereotypes and limited perceptions of what I could do as an actress.
Helena Bonham Carter Subcultures are a good thing Hebdige (1995) argued that subcultures bring together like-minded individuals who feel neglected by societal standards and allow them to develop a sense of identity.Subcultures are a symbol of individualism. They prove that we don't all fit into the society that is best-fit for others.
Subcultures allow those who feel they don't fit into the main society to solve the problems they have and allow them to fit in. They are able to resolve
societal status problems by the development of new norms and values.
Subcultures uphold previously more dominant values, beliefs and ideas. By continuing to do things that were once a part of the dominant society, they contribute to the concept of diversity, and continuing a previous way of life. People don't want to see women doing things they don't think women should do.
Joan Jett The whole idea of a stereotype is to simplify. Instead of going through the problem of all this great diversity - that it's this or maybe that - you have just one large statement; it is this.
Chinua Achebe Subcultures aren't a good thing Gelder (1997) proposed six key ways in which subcultures can be identified:

1.through their often negative relations to work (as 'idle', 'parasitic', at play or at leisure, etc.);
2.through their negative or ambivalent relation to class (since subcultures are not 'class-conscious' and don't conform to traditional class definitions);
3.through their association with territory (the 'street', the 'hood', the club, etc.), rather than property;
4.through their movement out of the home and into non-domestic forms of belonging (i.e. social groups other than the family);
5.through their stylistic ties to excess and exaggeration (with some exceptions);
6.through their refusal of the banalities of ordinary life and massification.
analysis of these six key points of identifying subculture makes subcultures come across as a bad thing, that those within a subculture are rebellious and defiant. Within reason, subcultures resist tradition or ordinary values, beliefs and attitudes, but that's not to say they rebel work or are idle, or they all move out of home and rebel their family. Analysis of the above image provides us with a view of how we see the world due to stereotypes put upon people relative to the place they live Analysis of Chinua Achebe's quote on stereotypes Chinua Achebe's quote on stereotyping reads "The whole idea of a stereotype is to simplify. Instead of going through the problem of all this great diversity - that it's this or maybe that - you have just one large statement; it is this."
This quote appears to be neither for nor against stereotyping, instead explaining the purpose of stereotypes, but the quote does make you wonder about the "problem of great diversity" and whether diversity is such a problem, and whether by simplifying what something is removes our ability to recognise diversity, to think that maybe this person isn't exactly this, maybe they are a little of that. Subculture, Identity and belonging Subcultures allow a person who does not feel they belong in the more dominant culture to feel they belong in a subculture in which their values, ideas and beliefs are alike other persons in that subculture.
In relation to identity and belonging, subcultures allow the outcast person to feel as though they belong, and have an identity within a group.
In relation to "The World Beneath", subculture allowed Sandy a place when she was young, and for her to express her values and do what she felt was right, saving the environment and, namely, stopping the dam at the Franklin River. For Sophie, being a member of a subculture allowed her to express her need to be more than her parents could be, who she referred to as “so horrible, and so messed up, you couldn’t stand it.” Sophie's attachment to her subculture and her values allowed her to express her need be "self-sustained" In conclusion, subcultures and stereotypes are debated as both good and bad. This presentation has analysed some of these opinions, as well as looked upon the relation to texts studied and the strand Identity and Belonging. Stereotypes allow us to generally know things about someone, but often these things aren't correct. Subcultures allow people to have a sense of identity and belonging, although others may not think well of these subcultures.
Similar to most things, there are opinions both for and against stereotypes and subcultures, the opinion held just depends upon what side of the fence you are on, whether you are being stereotyped or making the stereotype or whether you are a member of a subculture or part of the larger culture. Conclusion I have been a victim of stereotypes. I come from Latin America and to some countries, we are considered 'losers,' drug traffickers, and that is not fair because that is generalizing.
Ricky Martin It's interesting to read the variance between quotes, or the opposing opinions. An example of this is the quotes from Tommy Lee Jones, Chinua Achebe and Ricky Martin. Achebe's quote mentions the purpose of stereotyping, the idea that it is to simplify, whereas Martin and Jones speak of this generalizing as "not fair", "non-thinking", "stupid" and "destructive".
The meaning of this is that there are varying opinions on stereotyping, some people believe it is good to have a general idea of who someone is based upon certain things, while other believe that there is bias in stereotyping. Analysis of quotes and opinions Subculture: The Debate References Unknown Author. (2010). Stereotypes Quotes. Available: http://www.brainyquote.com/quotes/keywords/stereotypes.html. Last accessed 25th October 2012.

Gelder, K (2007). Subcultures: Cultural Histories and Social Practice

Hedbige, D (1995). Subculture: The Meaning of Style The power of language in contemporary Australian society From the analysis of stereotypes and subcultures the power of language in society can be identified. Use of the word subculture can conjures an image or thought for people, and makes them think of their opinion on subcultures and whether they are a good or a bad thing. Use of the word stereotype brings about the same sort of thoughts, whether stereotypes are constructive or not.
For example, the question asked to Chinua Achebe about stereotypes allowed him to think about stereotypes and what good they are in society.
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