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H.E.A.T. Watch Toolkit: Social Media + Social Causes (Human Trafficking)

Learn how to use social media to boost the social cause(s) you're working on. This Prezi corresponds to the H.E.A.T Watch Toolkit to combat human trafficking: toolkit.heat-watch.org. We've added how to use Vine and Instagram to this training.
by

H.E.A.T. Watch

on 3 February 2014

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Transcript of H.E.A.T. Watch Toolkit: Social Media + Social Causes (Human Trafficking)

Social networks:
Facebook, Twitter
Video sharing sites:
You Tube, Vimeo
Blogs and Microblogs:
Wordpress, Tumblr
Podcasts and vodcasts
Websites:
causes.com
Apps & Text-messaging campaigns
mGive:
Donate to causes via SMS
Apps for Social Good
Ushahidi:
A platform for collective action
Frontline SMS:
Help & engagement through text
SnapImpact:
Connecting volunteers w/local opportunities
 – Erin Bury, Sprouter community manager
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
Maia Sciupac, H.E.A.T. Watch Program Coordinator
Alameda County District Attorney’s Office

www.heat-watch.org
info@heat-watch.org
Facebook.com/AlamedaCountyDAHEAT
Twitter.com/HEATwatch
eg. Haiti Earthquake response
Why
every
social cause and organization should have a social media presence:
Allows you to connect with target audience
Build an online community that can be called to action
Gives you a reading on the type of conversations around your issue/subject matter
Social Media vs. Social Networking
SOCIAL MEDIA
encompasses electronic communication and the platforms that enable users to participate, interact and share content with each other.

SOCIAL NETWORKING
is the act of communicating and participating in social media.
USING SOCIAL MEDIA
FOR SOCIAL CAUSES
GOAL
To spread information about agency, issues and efforts by connecting meaningfully with your audience.

OUTCOME
Increase awareness of the issue and encourage your audience to take action.
How to Effectively use Social Media
Leverage your voice
Get noticed
Activate your followers
Promote Participation
Engage youth
FIVE TIPS
Use multiple platforms
Tailor your messages
Develop a consistent voice
Participate daily
Add a little personality
EXTRA TIP:
Avoid linking Facebook and Twitter. Create unique content on each site that is tailored to the audiences that visit them.
Participation takes time.
Do it well.
Do it consistently.
DREAM BIG!
Could your campaign be the next viral hit?
6 days
= 100,000,000 viewers
Social Media Platforms
Facebook
Establish a page for your organization
Like other similar organizations
Use applications and new timeline
Games, quizzes, polls
Promote your agency and others
Keep the content fresh and interesting!
Twitter
Only 140 characters
Use @ to connect to users and agencies
Need to monitor what is being said
Commitment to participation
#Hashtags
Use Hashtags to:
Join/start a conversation
Promote events strategically
Top Hashtags for social change/human trafficking:
#socialgood #causes #volunteer
#philanthropy #dogood #nonprofit
#charity #fairtrade #humantrafficking
Don't misuse #hashtags.
They should be short, clear, in context to the conversation.
Practice:
#stopHEAT
Video & Image Sharing
A great way to demonstrate the issues and what your organization is doing about it
SHOW, don’t tell
Easy to produce, upload and distribute
YouTube Nonprofit
Partners Program
Sign up and join the program!
Tell your story and ask for something
Brand your channel and optimize your videos
Share other relevant videos
Community engagement:
ask supporters to share, or make their own videos
“Dragons Aren't The Only Monsters”
by ECPAT-USA PSA
Instagram
Vine
Storytelling through photos or a 15-second video
Photo of the day
#Hashtag and Geotag (increase searchability)
Awareness Days
Behind the Scenes/In the field
Six-second videos
Tell a story
Show a process
Call to Action
Make people think
Show results
An example of what you
can do with vine
Website
Use your website as central hub
Make it well written, good looking, and easy to navigate:
you only have 3 clicks!
Donations and info sharing
Write your own press releases
Share PR on other blogs, sites
Online Petition
Websites
One of the largest platforms for activism & fundraising
170 million causes members
500,000 member created causes
$40 Million dollars raised for 27,000 non profits
Project Based Fundraising & Matching Grants
400,000 birthday wishes
Social Fundraising: Peer 2 Peer, FB, Birthday Wish
Blogs
If blogging is for you, have it embedded in your website. Aids legitimacy.
Write well, write consistently.
Use keywords, tags, to achieve better rankings and klout.
It’s a great opportunity to speak about your area, share what others are doing.
Podcasts
Apps & Text-Messaging
Audience
Chance to speak more in depth about events and campaigns
Content:
interviews, news stories, discussions
50.4 %
of mobile subscribers already own a smart device (Nielsen Study 5/7/12)
Information on the go
Info alerts (text messaging)
Fundraising tool
Thank You!
Social Media
+ Social Causes

Social media and online strategies to support your anti-trafficking movement
Subscribe to H.E.A.T. Watch Radio on iTunes or Podbean
Full transcript