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H.E.A.T. Watch Toolkit: Social Media + Social Causes (Human Trafficking)
Transcript of H.E.A.T. Watch Toolkit: Social Media + Social Causes (Human Trafficking)
Video sharing sites:
You Tube, Vimeo
Blogs and Microblogs:
Podcasts and vodcasts
Apps & Text-messaging campaigns
Donate to causes via SMS
Apps for Social Good
A platform for collective action
Help & engagement through text
Connecting volunteers w/local opportunities
– Erin Bury, Sprouter community manager
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
Maia Sciupac, H.E.A.T. Watch Program Coordinator
Alameda County District Attorney’s Office
eg. Haiti Earthquake response
social cause and organization should have a social media presence:
Allows you to connect with target audience
Build an online community that can be called to action
Gives you a reading on the type of conversations around your issue/subject matter
Social Media vs. Social Networking
encompasses electronic communication and the platforms that enable users to participate, interact and share content with each other.
is the act of communicating and participating in social media.
USING SOCIAL MEDIA
FOR SOCIAL CAUSES
To spread information about agency, issues and efforts by connecting meaningfully with your audience.
Increase awareness of the issue and encourage your audience to take action.
How to Effectively use Social Media
Leverage your voice
Activate your followers
Use multiple platforms
Tailor your messages
Develop a consistent voice
Add a little personality
Avoid linking Facebook and Twitter. Create unique content on each site that is tailored to the audiences that visit them.
Participation takes time.
Do it well.
Do it consistently.
Could your campaign be the next viral hit?
= 100,000,000 viewers
Social Media Platforms
Establish a page for your organization
Like other similar organizations
Use applications and new timeline
Games, quizzes, polls
Promote your agency and others
Keep the content fresh and interesting!
Only 140 characters
Use @ to connect to users and agencies
Need to monitor what is being said
Commitment to participation
Use Hashtags to:
Join/start a conversation
Promote events strategically
Top Hashtags for social change/human trafficking:
#socialgood #causes #volunteer
#philanthropy #dogood #nonprofit
#charity #fairtrade #humantrafficking
Don't misuse #hashtags.
They should be short, clear, in context to the conversation.
Video & Image Sharing
A great way to demonstrate the issues and what your organization is doing about it
SHOW, don’t tell
Easy to produce, upload and distribute
Sign up and join the program!
Tell your story and ask for something
Brand your channel and optimize your videos
Share other relevant videos
ask supporters to share, or make their own videos
“Dragons Aren't The Only Monsters”
by ECPAT-USA PSA
Storytelling through photos or a 15-second video
Photo of the day
#Hashtag and Geotag (increase searchability)
Behind the Scenes/In the field
Tell a story
Show a process
Call to Action
Make people think
An example of what you
can do with vine
Use your website as central hub
Make it well written, good looking, and easy to navigate:
you only have 3 clicks!
Donations and info sharing
Write your own press releases
Share PR on other blogs, sites
One of the largest platforms for activism & fundraising
170 million causes members
500,000 member created causes
$40 Million dollars raised for 27,000 non profits
Project Based Fundraising & Matching Grants
400,000 birthday wishes
Social Fundraising: Peer 2 Peer, FB, Birthday Wish
If blogging is for you, have it embedded in your website. Aids legitimacy.
Write well, write consistently.
Use keywords, tags, to achieve better rankings and klout.
It’s a great opportunity to speak about your area, share what others are doing.
Apps & Text-Messaging
Chance to speak more in depth about events and campaigns
interviews, news stories, discussions
of mobile subscribers already own a smart device (Nielsen Study 5/7/12)
Information on the go
Info alerts (text messaging)
+ Social Causes
Social media and online strategies to support your anti-trafficking movement
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