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WebinarV1

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Transcript of WebinarV1

Luke Goetting
Prezi
Misconceptions

linkedin.com/in/lukegoetting
What
is a
Puffingston?
PUFFINGSTON
puffingston.com
The
main thing
you need to know

1
2
3
1
2
3
}
Instead...
GROUPS
MAKING AN IMPRESSION
BIG PICTURE
WORLD
&
Problem
Redesign
Solution
Problem
Redesign
Solution
Before
After
3 TYPES OF COLLEGE GOERS
1/3 Transfer
4/5 Drifting
Real Examples of
Business Data

and

Contepts

Reimagined

with

Prezi

400,000 Dropout
Canvas

Advantages

Presentation Agenda:
History
Present Day
One of a kind
Drifting
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Transfer
Dropout
400,000
"One of our strategic objectives is Lean Process improvement. We have not developed a company plan to become lean and identify areas of waste. We have, as an enterprise, not embraced the Lean culture."

–Chuck Allen
Problem Statement
Southland has limited

guidance

structure

and

processes
to broadly cultivate lean thinking people inhibiting the ability to reach our strategic objectives.
Southland has a lot of useful standards and good practices gathered over the past experiences. However, Southland does not have a precess and clear communication in place to share, analyze and implement the gathered information throughout the company.
We have a collection of people within the company trying to implement lean thinking but we
lack dedicated lean leadership and a structured process
for any initiative to get off the ground.
STAKEHOLDER INTERVIEWS
What is your view of Lean at
Southland in the current state?
What is our current process for identifying and addressing waste?

“Lean as a term is overused and underutilized”


“Just a buzzword from sales and management level”

“There is a lot of individual effort going on, but we aren’t unified in our approach”

“When we look for waste and improvements we find it, but we need a better engine to drive a continuous process”

“We have pockets of good implementation, but not a widespread cultural adoption”

“It’s been a reactive process and predominantly individual. No structured process in place”


“We don’t really have a process. There are tools, but not everyone knows about them or spends time with them”

“You need a group of Lean leaders to facilitate the complex issues. Right now, we are at an individual level, and they all have full time jobs”

“No process until there is a major problem, only in a crisis”


“We share better practices, but we rarely implement any of them. We don’t encourage each other to get better”
“The information is out there, but we keep learning the same hard lessons over and over. Across divisions we are terrible about implementing better practices”

How effectively do we share our better practices and information?
“There is a lot of great information, it’s just too hard to find”

“We share practices, but there isn’t anyone who takes the information and makes useful sense of it”


$1.3 billion
in annual research funding
439
inventions reported
148
agreements
14
new business startups
$18.5 million
in total revenues
2015 revenues will be in excess of
$70 million
due to FDA approval of Cerdelga and related royalty payment
FY2014
BOOKED
$1.2M NetApp
$10K VMWare Health Check
$16K BPA
PIPELINE
$350k ExtraHop
$1M NetApp
$500k UCS
$150k Staff Aug
$75k 0365 Consulting
$1.36M
$2M
BOOKED
$550K 5 Year Managed Services
$900K UC
$100K UCS
$150K EOL Router replacement
$110K Video Project
$300K HP SAN
$20K AD Upgrade
$16K Exchange Upgrade
$130K Barracuda
PIPELINE
$100K EOL Switch replacement
$100K Desktop as a Service
$54K Annual Change order for MSC adding UCS and ESX
$2.28M
$254K
BOOKED
$375K 5 Year Managed Services
PIPELINE
$50K Meraki Wireless
$100K Cisco ISE
$200K Nexus 3K, VMWare, Netapp
$100K UC add on licenses
$150K Extrahop
$600K
BOOKED
$250K Cisco Wireless / ISR
$50K New Core Switch
Cisco Prime
PIPELINE
$250K EMC Avamar
Adapting to a Dynamic Ecosystem: Search, Social and Mobile
You're doing great, your website has great SERP results.
890
updates last year alone
Google released
$177,000
$185,000,000,000
$177K
$40,000,000,000,000
216
X
WHAT WE DO
RESULTS
VENTURE CENTER
STARTUPS
SCIENCE PROJECT TO VENTURE READY
Outside of the Valley
Transfer the discoveries from University research to generate benefits for the University, our community, and society
Benefits of Tech Transfer
Increase the likelihood new innovations will benefit society
Improve ability to recruit and retain key faculty & grad students
Find and provide additional resources...
Funding for development of technologies
Funding to launch startups
Venture funds for startup growth stages
Create new opportunities through industry collaboration
Stimulate regional and national economies
Enhance the University’s reputation
Provide educational internship & work study opportunities
Life Sciences
Medical Devices
Energy, Clean Tech
Electronics & Hardware
Digital
Advanced Materials & Manufacturing
U-M Tech Transfer Functions
Licensing
Venture Creation
Legal Services
Accounting
Patent Tracking
Marketing
Talent
Operations
Outreach
$1.3 billion
in annual research funding
439
inventions reported
148
agreements
14
new business startups
$18.5 million
in total revenues
2015 revenues will be in excess of

$70 million

due to FDA approval of Cerdelga and related royalty payment
The Tech Transfer Process
Research
Pre-Invention Report
Invention Report
Assessment
Protection
Marketing to Find or Form Licensee
Licensing
Commercialization
Revenue
Existing Business
Form Startup Business
Licensing
Venture
Center
Technology
Startup Resources
Talent
Connections
Funding
Venture Modeling and Development

Venture Accelerator

Teamed Licensing & Legal assistance

Partnership connections

Private Investment Introductions

Direct and partnered funding (Discovery, Market Readiness) and Translational Research

Catalyst Network

Mentors in Residence

Advisors

Michigan Venture Center Staff
Mike Psarouthakis
Physical Sciences
Dave Repp
Life Sciences
Tom Marten
Coulter Projects
Medical Devices
U-M Venture Center by the Numbers
200
78%
$1B
Over
startups launched since 1987
still in business, IPO, merged or sold
in venture capital invested in portfolio companies over the past 10 years
Over
Talent - Mentors in Residence (MiRs)
Meera Vijan
Physical Sciences
David Hartmann
Telecom/Electronics
Bruce Auerbach
Life Sciences
Lora Kerr
Healthcare IT
Eval Mizrahi
Physical Sciences
Chuck Cole
Physical Sciences
John Dahler
Medical Devices
Catalyst Database
Database that groups potential talent by expertise & availability
Expert
Advisor
Company Leader
Consultant
Student
Project
Assistance
Venture Accelerator
Office Space and Laboratories Co-Located with Tech Transfer

Acceleration Services from Tech Transfer

Workshops, Networking Events
U-M Startup Lifecycle
Discovery
Readiness
Venture Launch
GROWTH
U-M Startups...Making an Impact!
Jack Miner
Director
Select Success Stories
Accuri Cytometers

A company that built innovative and inexpensive flow cytometers that was bought by Becton, Dickinson and Co. for $205 million in 2011
Ambiq Micro
Devloped breakthrough semiconductor technology based on the SPOT platform. Located in Austin, the company just closed a $15 million VC round led by Kleiner Perkins.
Flexsys

A morphing materials technology the eliminates the need for flaps on airplane wings
FY2014
Michigan Venture Center
Who We Are
Michigan
Population: 9.9 Million
U of M
Enrollment: 47,000
Ann Arbor
Population: 117,000
Michigan Venture Capital
$3.5 Billion
The Michigan Capital Lifecycle
Coulter Foundation Translational Grant Program

Tech Transfer Gap Funds

MEDC Federal Matching Grant Funds

M-TRAC
Profit
Time
INVESTIGATION
SEED
DEVELOPMENT
EARLY
GROWTH
MATURITY
TRANSLATIONAL RESEARCH
Pre-Seed Funds
SmartZones
Venture Michigan
Fund I and II
Friends, Founders, Family
Angels, Grants
Venture Capital
Equity Markets, Banks
CDBG Revolving Loan Fund
Private Activity Bonds
Loan Enhancement Programs
Invest Michigan!
21st Century Investment Fund
UM Commercialization Excellence Fund
21st Century Commercialization Program
Venture Match Fund & Venture Development Fund
Technology
Startup Resources
Talent
Connections
Funding
Michigan Venture Center
Defining
the
Local
Opportunity
- - - - - - - - - - - - - - -
Google
Forrester
Analytics
SIM Customer & Value Proposition Circa 2007
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Understanding Consumers'
Local Search Behavior
Consumers Search for a Variety of Local Information
54%
Business
Hours
53%
Directions
to Store
50%
Local Store
Address
42%
Business Hours
38%
Local Store
Address
45%
Product
Availability
?
What We Learned
Consumers are searching for local information everywhere, on every device, at every point in the purchase process.
Smartphones
Computers
&
Tablets
You should make sure your product availability, address and directions appear in your ads across smartphones, computers and tablets.
- - - - - -
- - - - -
- - - -
Also, ensure your locations are listed in Google Places.
Advertiser Implications
- - - - - - - - - - - - - - - - -
Consumer Choose Stores Close to Their Location
What We Learned
Local searchers are ready to act. Many visit a nearby location within a day and complete purchases at a higher rate than consumers who conduct non-local searches.
Smartphones
Computers
&
Tablets
You should use radius bidding to reach consumers near stores and build an attribution model for local searches.
Advertiser Implications
- - - - - - - - - - - - - - - - -
of consumers who searched for local information on a smartphone visit a store
within 5 miles.
72%
of consumers who searched for local information on a computer or tablet visit a store
within 5 miles.
66%
Customers Want Ads Customized to Their Location
67%
72%
want ads customized to their
city / zip code.
61%
70%
want ads customized to
immediate surroundings.
Thought Leadership Paper:
Qualitative Interview Insights
What inhibits local marketing success?
Need to make this as simple a strategy as possible
Not much thought put into it
Other projects more profitable
Need more local content
Need a partner that can help
Don't know about the tools
Justifying the shift from more traditional to local search strategy
Big work load
Buy-in to fund local search is still a struggle
Don't want to step on toes
Work in progress
Local has multiple meanings
Other corporate priorities
Missing some of the analytics
Limited by budget, resources
Prove its value
Any other reasons?
What are the benefits of a local strategy?
Intuitively know that local SEO effort is increasing activity in channel
Savings on media buy
Getting highly ranked
Brand consistency
Exposure
Tailors our message
Local SEO is a cheaper lead
Referrals and customer acquisitions
More qualified leads
The nature of the business makes it important
Differentiation
Helps 'own the market'
Dropping pay per ad search words by using local SEO
What do marketers need to implement a local strategy?
Integration with existing tools
Immature, but seeing success
Looking to keep it simple
Knowledge is on more 'global' SEO and only recently growing on local
One person devoted to local
Trying to figure it out
Adapting to a Dynamic Ecosystem:
Search, Social and Mobile
Back in time to 2007...
Back to present day...
Adapting to a Dynamic Ecosystem: Search, Social and Mobile
You're doing great, your website has great SERP results.
Local Marketing Automation Tools Overview
Listing Management
Local Search Optimization
Local Content
Data Management
CMS
SEO / Site Architecture
Mobile Capabilities
Store Locator
Group Pages
International / Multilingual
Reporting
Workflow & Moderation
Compliance
Platform Security
API Capabilities
Customer Support
Social Media
TAG Management
Other benefits?
890
updates last year alone
Google released
And don't forget about maps, mobile and social!
Collect and connect your online and offline customer signals
- across devices in real-time.
Pushing our partners to keep their fingers on the pulse
SEO
WORLD
2016
A Better Plan for You
Are You On the Right Track?
Why Statement
What if what you thought to be true wasn’t?

“What counts is what you learn after you know it all.”
-John Wooden


1. Text-based lists aren’t very meaningful
2. Text-based lists aren’t very meaningful
3. Text-based lists aren’t very meaningful
4. Text-based lists aren’t very meaningful
5. Text-based lists aren’t very meaningful
6. Text-based lists aren’t very meaningful
7. Text-based lists aren’t very meaningful
VISUAL AGENDA
PREZI DESIGN & TRAINING
puffingston
Real Examples of
business data
and
concepts reimagined
with
Prezi
Before & After:
Luke Goetting
in the
Let me explain ...
puffingston
Only partially kidding...
Rules

for Clients

Problem
Redesign
Solution
DATA + CHART VISUALIZATION
112
Yes
31
No
Sample details
Respondents By Company Size
32
61
50
/143
/143
/143
50-99
100-259
250+
143 marketing decision-makers from the companies with above 50 employees that have or ever had to work/consider an agency.

16
/143
34
/143
48
/143
45
/143
Owner
Director
C-Level Executives
Manager
Respondents By Position
50
Female
93
Male
Respondents By Gender
18%
82%
18%
56%
28%
72%
50-99
100-249
250+
Profile: Working with an agency
There are more companies that prefer to work with an agency on retainer basis among those that employ more than 250 employees.

Retainer
- I want a team that lives and breathes my brand.
On a project basis
- I don't need continuous support, only on some projects.
10%
90%
The One That was Presented Better.
The More Affordable One.
Two agencies
If two agencies present the same idea and one presented it with more creativity, better design, etc, the other one was slightly cheaper - which one would you choose?
“It makes me doubt the creative ability of a team if they bring a poor presentation to a pitch.”
Rejecting a good pitch
Would you ever consider rejecting a good pitch just because it was presented in a poor way?
75% Yes
25% No
Rejecting a good pitch
Would you ever consider rejecting a good pitch just because it was presented in a poor way?
50-99
100-249
250+
84%
16%
85%
15%
56%
44%
Yes
No
TOP
LEVEL
Don't Reinvent

the Wheel

PIECE
BY
PIECE
LEVEL
Problem
Redesign
Solution
THE “FLOW”
Understanding Consumers'
Local Search Behavior
"The Merchant of Death is Dead"
Consumers Search for a Variety of Local Information
54%
Business
Hours
53%
Directions
to Store
50%
Local Store
Address
42%
Business Hours
38%
Local Store
Address
45%
Product
Availability
?
What We Learned
Consumers are searching for local information everywhere, on every device, at every point in the purchase process.
Smartphones
Computers
&
Tablets
You should make sure your product availability, address and directions appear in your ads across smartphones, computers and tablets.
- - - - - -
- - - - -
- - - -
Also, ensure your locations are listed in Google Places.
Advertiser Implications
- - - - - - - - - - - - - - - - -
Shifts
Progressions
Zooms
TITLE
SUBTITLE
SLIDE FEEL INDEPENDENT OF ONE ANOTHER

HARD TO TRACK HOW EVERYTHING COMES TOGETHER



TITLE
SUBTITLE
SLIDE FEEL INDEPENDENT OF ONE ANOTHER

HARD TO TRACK HOW EVERYTHING COMES TOGETHER

CAN'T GROUP IDEAS THIS WAY

TAKEAWAY
Top agency qualities
Top three qualities of an agency are

collaboration
(76%),
productivity
(73%) and
creativity
(63%).
Collaboration

- The agency acts and feels like an extension of the in-house team.
Productivity

- They are the results driven that bring measurable impact
Creativity

- Everything they do is tied back to a cut through creative idea
76%
73%
63%
No Opinion
7%

Disagree
91%

Agree
3%

Understanding Consumers' Local Search Behavior
Consumers Search for a Variety of Local Information
You should make sure your product availability, address and directions appear in your ads across smartphones, computers and tablets.
Also, ensure your locations are listed in Google Places.
Advertiser Implications
42%
45%
38%
Product
Availability
Business Hours
Local Store
Address
Computers & Tablets
54%
53%
50%
Smartphones
What We Learned:
Consumers are searching for local information everywhere, on every device, at every point in the purchase process.
CONCLUSION
Zooming and shifting can allow you to better portray
DATA + CHART VISUALIZATION
z
z
z
THE “FLOW”
GROUPS
MAKING AN IMPRESSION
BIG PICTURE
PUFFINGSTON
PREZI DESIGN & TRAINING
puffingston
puffingston
It takes practice to get into the Prezi Mentality
Visit
Puffingston.com
to learn about our
Which one is more important?
TOPIC 1
Prezi Training Courses
TITLE
SUBTITLE
TOPIC 1
EXAMPLES OF TOPIC ONE
ANOTHER EXAMPLE

TOPIC 2
EXAMPLE OF TOPIC TWO
ANOTHER EXAMPLE

TOPIC 3
EXAMPLE OF TOPIC THREE
ANOTHER EXAMPLE

Templates
Custom Prezi Services
VS
TOPIC 1
TOPIC 3
TOPIC 2
1
2
3
4
5
TOPIC 3
TOPIC 2
TOPIC 1
TITLE
TOPIC
Subsection 1

Subsection 2

Subsection 3

TITLE
Problem
Redesign
Solution
Problem
Redesign
Solution
Full transcript