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From Creativity to Innovation

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on 22 May 2015

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Transcript of From Creativity to Innovation

From Creativity to Innovation
Creativity
Innovation
Research and Practice
Myths about Creativity
Creativity comes from the unconscious
Children are more creative than adults
Creativity represents the inner spirit of the individual
Creativity is a form of therapeutic self discovery
Creativity is spontaneous inspiration-
Many creative works go unrecognized in their own time and are only discovered decades late
Definition
The successful implementation of creative ideas by an organization (Amabile, 2000)

The difference between Innovation and Creativity?
Freedom or Limitation?
Support for limitations
Creative templates in innovations processes:
Product development fields
Technological development easily adopted
Creative advertising
Negotiations
My Research
Time as a constraint that encourages innovation in organizations.
Defining the process of transition from creativity to innovation
At which point creative ideas are abandoned while others are selected for further development

Innovation through networks
Structural holes (Burt Roland, 1992)
Big-C
Little-C
Pro-C
Types of Creativity
1. Individual
2. Teams
3. Organizations

3 Levels of Creativity
To Summarize

Creativity is the development of ideas while innovation implementation is the application of ideas in practice… (West, 2002)

Comes from conscious hard work
Schools and society make creativity possible
Explaining creativity requires us to know a lot about the culture, society and historical period
Engaging in creativity is one of the peak experiences in a person's life but the therapeutic aspect doesn't explain it all
Formal training and conscious deliberation are essential to creativity
Creative works are almost always recognized in their own time
C
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INNOVATION

PROCESS
&
STRUCTURE
CONTENT

3 Types of Innovation
1. Process
2. Product/ service
3. Business model
2 levels of Innovation
Sustaining
Discontinuous
(Christensen 1997)
Intuition
Removal of limitations
Development of lateral and spontaneous thinking
Freedom
Limitations
High work demands
High levels of occupational stress
Moderate task conflict
Budget deficiency
WORK OUT ?
A revolutionary change or shift in a team working and operating under tight time constraints will occur exactly at the mid-point of the process, and this transition to innovation is analogous to a “pruning mechanism".

Hypothesis
Theoretical Paradigms
Networks
Further Research
Low
High
?
?
Practice
1. Organizational readiness
2. Effective creativity vs. organizational change
Organizational readiness
What is considered innovation?
What are the innovation drivers in the organization?
What are the innovation enablers/obstacles?
What are the expected outcomes?
Practical model
"The process of producing something that is both original and worthwhile"
(Csikszentmihalyi, 1999)

Definition
Thank you !
Full transcript