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The Art of Persuasive Essay Writing

What is it and how do I succeed?
by

Elizabeth Botello

on 30 November 2015

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Transcript of The Art of Persuasive Essay Writing

What is it and how do I succeed?
The Art of Persuasive Essay Writing
Persuade
Definition: v. to introduce to believe,
by appealing to

reason
or
understanding
; CONVINCE.
When Are We Exposed
to Persuasion?
Media (i.e. newspapers, news channels, radio stations)
Lawyers, clergy, and journalists
Peer Pressure
Strategies
Appealing to the following:
Reason
Emotion
One's good character
Reason (also referred to as "logic")
Do I have enough evidence?
Will my audience believe my evidence? (Is it trustworthy?)
What are the assumptions built into my argument, and are those assumptions fair? (Can they be verified?)
Does my conclusion follow logically from the claims I make?
Counter-Arguments
Anticipating
and
Addressing Counter Arguments
: You must remain aware of what points your opponents will likely take exception to. If you anticipate what the objections will be, then address them in your argument, you'll likely
strengthen
your position.
Persuasive Essay Assignment
Will write a persuasive essay on a controversial topic
Every student/Different topic
Must include Works Cited page in correct MLA format
Works Cited must include AT LEAST
three
sources
Persuasive Essay Outline
How to get
this done!
Emotion
How?
Powerful images: i.e. x-rays of diseased lungs for argument against smoking
Powerful wording: i.e. "Remember, Dad, how you cried after your brother died of lung cancer?"
BUT ...
Be careful not to use emotion to evoke a "knee-jerk" reaction from your audience or you risk losing further interest.

Good Character
Are you ...
A reasonable person? (That is, are you willing to listen, compromise, concede points?
Authoritative? Are you experienced and/or knowledgeable in the field you are arguing in?
An ethical/moral person (Is what you're arguing for ethically sound/morally right?)
Don't overlook ethical appeal, as it can be the most effective of the three!
Your third body paragraph of the essay will address the counter-arguments.
Writing Purposes
Persuasive
To change a rule or policy
(Ex. Women's right to vote)
To change a person's attitude
(Ex. Marriage)
To change a person's behavior
(Ex. Smoking)
To change a situation
To ask for money
To ask for people's votes (Ex. Candidate)
Persuasive Appeals NOT to use: whine, beg, make wild promises, threaten blackmail
To ask for support for a cause (Ex. Cloning)
Intro Paragraph and Hook
Hook:
Is NOT a question!
Must "grab" the reader's attention (i.e. Ms. Botello)
Must be relevant to your topic
Intro Paragraph (5-7 sentences min.)
Begin with a hook
Follow with 2-3 sent. of background info.
Intro. both side of the argument
END with a 2-part thesis statement
2-Part Thesis Statement
The T.S. is the most important part of your entire essay!
No T.S. = No essay = No way to pass the assignment!
Your T.S. must:
be arguable
clearly express your stance
be able to be supported by ...
BP 1 and BP 2 reason
do not use 'I'!
Body Paragraph I
Includes:
1 - Smooth
Transition

for Topic sentence that identifies your first main point of support for your T.S.
2
- Sentence(s) that introduce your quote/example
3
- Quote/Example (either must be cited using MLA format)
4
- Explain/analyze
Repeat
2
,
3
, and
4
with different support
5
- Statement that sums up the paragraph
Body Paragraph II
Includes:
1 - Topic sentence that NEEDS a transition

2
- Sentence(s) that introduce(s) your quote/example
3

- Quote/Example

4
-
Explain/analyze the quote
Repeat
2
,
3
, and
4
with different support
5

- Statement that sums up the paragraph
Body Paragraph III
(Counterargument)
Includes:
Topic sentence that needs a transition that also introduces an opposing viewpoint/counterargument
Sentences that thoroughly explain what the opposing viewpoint is. Include evidence the opposition would use.
Refute the opposing viewpoint giving your counterargument (counter the counter!). Include evidence that refutes the counterargument.
Statement that sums up the paragraph
Conclusion
Includes:
Transition statement
Restate the main points of the essay
in different words
Personal comment/call to action - Don't use 'I'
The best support for the writer's argument:
Concrete examples
Narrative vignettes (anecdotes)
Authoritative quotes
Statistics!
Definitions
Facts (Witness statements)
Expert testimony
THE END :)
P.S. Don't forget to define unfamiliar words.
"You gave a six-year-old boy his Laker dream
And I’ll always love you for it.
But I can’t love you obsessively for much longer.
This season is all I have left to give.
My heart can take the pounding
My mind can handle the grind
But my body knows it’s time to say goodbye."
Dear Basketball,
- Kobe Bryant
Full transcript