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Caspian Mission Plan

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by

James Carlson

on 9 December 2015

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Transcript of Caspian Mission Plan

DISCOVER
MISSION OBJECTIVES
CASPIAN TECHNOLOGIES MISSION PROFILE
EXISTING MEDIA
FLIGHT PLAN
website restoration
immediate brand standards
Delivery of
Color Palette, New Logotype
ecosystem event
plan event
execute invitations
campaign planning
story creation
lead generation support
pitch scripts
short stories
videos
pivot point for industry
BLUE SKY TIME
Rationale
The time and energy business owners spend dealing with the daily frustration that is information technology is time that should be spent thinking about how to improve and grow your business. What is your next great endeavor? How do you fully maximize the talented team of individuals who work for you? Where is your industry going? What’s the next big thing you can provide?

Clear-headed, stress free blue sky time is when you can truly tackle those big questions. With Caspian Technologies managing your IT processes and systems…you and your team get your
blue sky time
back.
Analysis
Customer focused, big-picture, creative, intriguing

STOP THE SUCK
Rationale
Let’s face it. IT sucks. It’s a constant pain in your ass. Costs too much. Never does QUITE what you want it to do. Asking your IT folks to do something you need invariably comes back to “here’s why that CAN’T be done.” You’ve had enough of the suck. So do something about it!

With Caspian Technologies you get technology experts that keep you covered from top to bottom. Have a need? They figure out how to get it done. It’s just that simple. The way it should be.
Analysis
Arresting, confrontational, outside-the-box
TECH YEAH!
Rationale
Wouldn’t it be nice if your IT just did what it was supposed to?

It’d be even nicer if the answer from your IT department wasn’t always “no.”

If the answer to those questions is a resounding HELL HECK Yeah! You’re ready for Caspian Technologies.
Analysis
Lively, optimistic, assertive

FREE YOUR TALENT
Rationale
We bring the best talent to the enterprise managed services game, so your team can focus on the big play: growing your mission.
Analysis
Creative, engaging, imaginative
October 27
WEBSITE
STORY
BRAND
December 1
OCT 27
OCT 29
Begin revisions based on Caspian feedback
collect feedback from Caspian review
NOV 30
Deliver final versions, Caspian approval
Intro to Nick Hammond
OCT 28
NOV 4
Visibility to hacked site - site restoration lacks previous content
NOV 11
Complete restoration of content
NOV 17
Previous site restored
triage broken links and home page content
customer experience
sales decks
pre-sales discussions / agenda formats
rfp responses
who is the first customer we can try this with?
Transmit
Story Survey
to Caspian team
NOV 2
NOV 15
Begin story analysis
collect stories from Caspian team
NOV 23
Deliver Sales Message, Short Story, and Public Relations Analysis
DEC 4
Begin revisions based on Caspian feedback
DEC 15
collect feedback from Caspian team
Deliver final
Brand and Behavior Story
MISSION REVIEW
obtain access to Caspian's GoDaddy and website accounts
Caspian retained Straight Up to design a logo. We will incorporate color and type choices from that process once it's finalized.
website
Delivery of
Design Theme, Updated Story
DEC 4
DEC 11
Begin revisions based on Caspian feedback
collect feedback from Caspian review
DEC 15
Delivery of
Final Design and Content
DEC 15
Begin quality assurance of new site
JAN 1
New website is live
MERGE of palettes
BUILD
BRAND
CONTROL
CREW
PAYLOAD
FUEL
Ultimate Brand Position
Caspian Technologies frees your business to do what it does best by designing, implementing and managing top to bottom IT systems and processes that empower YOUR business objectives.
Story Economy: Reasons to Believe
One size doesn’t fit all, so our process adapts depending on your business

We ask better questions

We find uncommon solutions

To inspire entrepreneurship and innovative solutions
Future
Be an industry leader and pave the way for EVERYONE who isn’t an IT company getting out of the IT business

While your team is free to grow ideas, we take care of the rest

Holistic
From full “kit-outs” to schools to managing global infrastructure for a billion dollar company, Caspian manages EVERY step of the technology process

Include and go beyond industry standards

Growth
13 year old startup

Physical footprint growth

New hires/jobs created

New clients

Adaptive
Caspian frees your bright tech talent from the trap of enterprise technology, so they can grow your bottom line.
FUEL
WHAT MSPs SAY
Ecosystem
Strong tech partners

DynaTrace
Looking at your talent, and how to free it, to pursue all enterprise objectives and growth goals: not just how to improve the tech but the culture also
SHORT STORY
ENGINEERING
WHY
Change is always hard, but particularly so within IT – “no” is the most commonly heard refrain when it comes to technology innovation within businesses and large organizations.
WHAT MSPs SAY:
Holistic approach that goes beyond IT consulting to comprehensive business consulting. After looking under the hood to figure out exactly what solutions you need, and what technological challenges are holding your business back, we cut through the red tape to get you out of tech entirely with an uptime guarantee that allows your business to focus on what it does best. Where others tell you why it can’t be done – we get to “yes.”
Words that describe us...
Words that describe them...
- Simple
- Easy
- Stress free
- The way it “should” be
- Evolved
- Collaborative
- Custom
- All the way
- Complicated
- Difficult
- Stressful
- The way it “has” to be
- Outdated
- Hierarchical
- Off the shelf/one size fits all
- Halfway

GRAVITY
ESCAPE VELOCITY
Others take part of your tech problems (typically hardware) off your shoulders, but leave the rest for you to manage in-house.
CT builds and maintains the most efficient, lean technology platform you need to do your job, making updates easier and less costly.
IT sucks precious time and dollars out of businesses that should be spent on delivering core products and service.
Traditional IT service providers lock businesses into inflexible, one size fits all solutions that aren’t constructed with a businesses core competencies in mind.
We free your IT resources so they can focus on the growth of your company instead of the maintenance of your equipment and networks.
When you and your IT people can work together as growth-focused entrepreneurs, bringing new innovation to your technology, you will succeed.
IT has moved from being the innovative pathfinders of the 20th century to the risk-averse guardians of the company in the 21st.
The compelling benefit of technology has forced every business to become an IT company.
These days, it's hard to tell the difference between what's IT and what isn't IT.
Companies struggle to hire and retain top IT talent that can drive the business forward into growth.
Corporate innovation and growth are tied up and absorbed by the high costs of change and maintenance of technology.
Every IT company wants to become a "business consultant" and escape the low margins of cloud management and hosting.
IT lacks entrepeneurship because of the shackles of the old model.
shackles
lock-down
secure
commodity
procedure
The problem is, most people just 'want it to work.' Many providers and solutions today will make it just work. That part is done.
The potential is
more
. Done right, IT is working on
problems you didn't even know you had, before you think of them
. Done right, IT is you asking for something and getting back
far more
than you asked.
MITIGATE
ELEMENTS
RISK
POTENTIAL
to
MAXIMIZE
TYPICAL
UNCOMMON
DYNAMICS
FROM
TO
freedom
innovation
open
unique
entrepreneurship
DARK WORLD
LIGHT WORLD
IT systems/setup that are overly involved and complicated, cost more to build and maintain, and are hell to evolve and update as your business does
The costs and headaches associated with technology risk draining the life, energy, and enthusiasm out of your business.
Being told “it has to be this way” or “everyone does it this way” isn’t acceptable when you know YOUR business isn’t like any other.
The rate of technological advance isn’t slowing down anytime soon, so by the time you’ve paid off your last IT investment…you’re on the hook for another just to stay “current.”
FOR ALL MSPs
FOR CASPIAN
Your top tech talent is dragged down maintaining your enterprise infrastructure.
It's hard to hire smart, creative tech talent to tackle your mission and brand.
FOR ALL MSPs
FOR CASPIAN
CT takes the whole tech problem off your shoulders, not just your servers. You shouldn’t have to know your tech is even there.
Lean IT systems are CT’s bread and butter, and staying ahead of the curve on technical advances is life or death for our business. We make the investments in our team and hardware to stay current so that you don’t have to.
CT gets to “yes.” No isn’t an acceptable answer to us. Hell, if an answer doesn’t exist, we’ll innovate and invent it for you!
CT gives you the space and freedom to do what you do love. Leave the tech “headaches” to us. We solve challenges that paralyze internal teams quickly and efficiently because its what WE love to do.
We make the enterprise tech lean, so your tech team can be free to create your business future.
Risk
Infrastructure
Applications
WORDS
WHAT CASPIAN SAYS:
We provide comprehensive performance monitoring, management, and analysis to your enterprise infrastructure, while continually improving the security and capacity of your resources. We do it with rigorous, industry-standard practices in applied risk management. When your critical services just work, you and your team become free to grow.
DETAILS
SIMPLE
HOW
WHAT
LOGO analysis
50 x 50
152 x 152
SCALING logo image to thumbnails
SIMILAR logos for competitors
We need a design that will scale legibly to button and social media profile sizes.
social profiles
iPad retina icon size
PR ANALYSIS
SALES MESSAGE
TOP TIER
PEERS
CLIMBERS
Google Maps, LinkedIn, all other accounts: logo and name update; business listing with Google
BUSINESS PERFORMANCE
TEAM TODAY
2 level 3
1 level 2
3 level 1
Engineer
Tech
1
Architecture
2
Exec
Sales
2
1
Fin
1
Caspian Existing Business
Caspian New/Co
R.I.P.
1 year
TIMELINE
END USER SUPPORT
IT to IT
COMMUNITY
We are a business performance company
Focused on IT to IT
Risk Performance, Infrasatructure Performance, and Application Performance

Pay by the Box
Buy the 'parts' of the transformation of the business
Pay by the Infrastructure Layer + some a la carte items
Risk
Infrastructure
Applications
BUSINESS PERFORMANCE
TECHNOLOGY?
IT?
specific business transformation processes / products / consultative offerings
IT language for each
C suite language for each
PROBLEM START STATE
TRANSFORMED STATE: Business value
Industries we serve: education, financial services, manufacturing, transportation / logistics, healthcare, retail
smb help desk
THOMSON REUTERS
DUNCAN
EDUCATION ENTERPRISE
Built data center and upgraded it 3 times
"most valuable thing Caspian did for us was..."
Reduced # of X
Increased # of X

One company, two divisions, sold a division, shared infrastructure, had to spli phys/virt infrastructure to facilitate the sale

Competence
Nuance
Ancient architecture -> up to current
Go from Nothing
to everything that's needed
Standardize growth
Additional locations
Policy, procedure, performance
BIG to MASSIVE
30% of the new york stock exchange was being processed in a corner of a 20,000 square foot room. while the NYSE was running, we built a new data center to handle blilions of dollars of transactions
11.9 million cars per hour across four world class cities
From 5 to 12 locations, we built EE's entire infrastructure powering learning for XX,XXX students running X,XXX miles of cable.
From 12 to 48 locations, how will EE get there?
INTERNAL CAPABILITY AUDIT
SECURITY AND RISK ASSESSMENT
PERFORMANCE FUNNEL
STRATEGY or GOAL
STRATEGY or GOAL
ACTUAL GOAL
WEA
change management and risk study
STOLT
[see case study from Dale]
DUNCAN
DesertAire
Treehouse
JCI
Airport*
Rogers Memorial*
4
40 SMB
NewCo
JOE
CASPIAN TEAM
Enterprise Customer
Large scale
High risk
Long sale
High talent requirement
Software Partner
Hardware Partner
Service Partner
SevOne
Full transcript