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Monsters Inc.: A Guide to Corporate Social Responsibility an

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by

Rachel Kuykendall

on 21 April 2015

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Transcript of Monsters Inc.: A Guide to Corporate Social Responsibility an

What is corporate social responsibility?
A management concept whereby companies integrate social and environmental concerns into their business operations and interactions with stakeholders. (UN Industrial Development Organization)
What are the benefits of a properly implemented CSR model?
Competitive advantages such as
: enhanced access to markets, increased sales and profits, operational cost savings, improved productivity quality, efficient human resource base, improved brand image and reputation, better decision making and risk management processes
Corporate Case Study:
Monsters Incorporated's Realist Business Approach
Henry J. Waternoose: Monsters Inc. CEO
Corporate Advertising: Public and Community Relations

What are key CSR issues?
environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures
A Corporate Social Responsibility Model to Save Monsters Inc.
Monsters Inc. is responsible for generating power and fuel for the city of Monstropolis in the midst of an energy crisis. "Screams" are unsustainable and renewable energy sources have not been explored.
Questionable Labor Standards and Working Conditions
Lack of Anti-Corruption Measures
Gender Balance- Where are the lady Monsters?
Human Rights Violations and Unethical Extraction of Resources
Employee training, monitoring and evaluating training programs, Chairmen Henry J. Waternoose, life threatening hazards (perceived v. real)
What would implementing a
CSR approach look like for Monsters, Inc?
Fundamental realism approach: "[represents] a peace that is at best an absence of open violence between self-interested states, but not an absence of threat" (Oliver P. Richmond)
- Engagement Plan (goals and objectives- no more "top scarers")
-Social accounting, auditing and reporting (communication of social and environmental effects within Monstropolis and Human World)- increased accountability
- Adherence to some kind of work/labor standards
-Replace scare training with ethics training

Environmental Sustainability
"Laughter is 10x more powerful than screams." - James Sullivan, Top Scarer at Monsters, Inc.
Improve Anti-Corruption Measures
- Dissolve Child Detection Agency
- Destroy scream extractor
- Initiate CSR team in HQ
Theoretical Approach
- Behavioral Management Theory
- Contingency Theory
- Chaos Theory
- Systems Theory
- Theory X and Y

Monsters, Inc. Pre and Post CSR Practices- Orientation Materials
Pre:
- Scarer Cards
- Sample Scare Report
- Advertising
- Child Detection Agency
- Safety Checks/
Decontamination Protocols

Post:
- Laugher Cards
- Sample Laugh Reports
- Advertising
- Child Protection Agency
- Reformed saftey checks and relevant protocols
- Expand market to human world
- Community
Competitive advantages such as
: enhanced access to markets, increased sales and profits, operational cost savings, improved productivity quality, efficient human resource base (no pun intended!), improved methods of resource extraction, improved brand image and reputation, better decision making and risk management processes
Improved Monsters, Inc.
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