Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

BRANDING

No description
by

Crystal Sinitsin

on 25 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of BRANDING

BRANDING
WHAT IS BRANDING
Branding lets people know how to PERCEIVE the company. In other words, the company goals and what they stand for.

While the logo, name, product, etc. are elements that help identify a company, singularly they do not make up a brand.
WHY DO WE BRAND
Branding clearly distinguishes a company from the competition. It tells people why they are the best choice.
HOW DO WE BRAND
HOW INTERIOR DESIGN TIES INTO BRANDING
If done successfully, the design of a store reinforces the company's brand.

Use of colours, textures, materials, spatial adjacency, location context, direction of line, and lighting are just some of your tools.
THE WHAT, WHYS, HOWS OF BRANDING

WHAT DO YOU THINK BRANDING IS??
Branding allows the target market to know that the company's values align with their values.
KNOW THE TARGET MARKET
Age.
Gender.
Income level,
Interests,
Values,
Education,
Family status,
Ethnic background,
Lifestyles,
Attitude
DEFINE HOW THE COMPANY IS PERCEIVED
Defining this information will allow the designer to understand the problem and create a clear solution
Fast-paced
Sophisticated,
Casual,
Environmentally conscious
Inclusive/Exclusive
Woodsy,
Sexy,
Inspiring.


EXERCISE

TARGET MARKET: Middle-aged mom
ITEM: Chocolate bar
AIM: Make unhealthy chocholate bar, seem like a good, healthy choice


NOW GO MAKE THEM WANT TO BUY
Scents,
Graphics
Visuals,
Jingles, phrases, mottoes
Customer service
Emotional responses


ELEMENTS OF BRANDING
AUTHENTICITY
The selling product MUST deliver the promises that all of the previous steps guarantee .

Example: The Apple brand says intuitive, sleek, and beautiful - the product you get is just that
AND HOW IT RELATES TO DESIGNERS
Full transcript