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Transcript of BRANDING
WHAT IS BRANDING
Branding lets people know how to PERCEIVE the company. In other words, the company goals and what they stand for.
While the logo, name, product, etc. are elements that help identify a company, singularly they do not make up a brand.
WHY DO WE BRAND
Branding clearly distinguishes a company from the competition. It tells people why they are the best choice.
HOW DO WE BRAND
HOW INTERIOR DESIGN TIES INTO BRANDING
If done successfully, the design of a store reinforces the company's brand.
Use of colours, textures, materials, spatial adjacency, location context, direction of line, and lighting are just some of your tools.
THE WHAT, WHYS, HOWS OF BRANDING
WHAT DO YOU THINK BRANDING IS??
Branding allows the target market to know that the company's values align with their values.
KNOW THE TARGET MARKET
DEFINE HOW THE COMPANY IS PERCEIVED
Defining this information will allow the designer to understand the problem and create a clear solution
TARGET MARKET: Middle-aged mom
ITEM: Chocolate bar
AIM: Make unhealthy chocholate bar, seem like a good, healthy choice
NOW GO MAKE THEM WANT TO BUY
Jingles, phrases, mottoes
ELEMENTS OF BRANDING
The selling product MUST deliver the promises that all of the previous steps guarantee .
Example: The Apple brand says intuitive, sleek, and beautiful - the product you get is just that
AND HOW IT RELATES TO DESIGNERS