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Copy of Untitled Prezi

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by

Johanna Kruspe

on 12 July 2014

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Transcript of Copy of Untitled Prezi

GOLD "Sabores de Invierno"
PERFIL DE CONSUMO
ANÁLISIS SEPTA
ANÁLISIS PORTER
Demografico

Sicografico

Geografico
MERCADO DEL CAFÉ EN CHILE
ESTRATEGIA COMUNACIONAL
Siglo XX, consumo per Cápita , 400gr anuales
En la actualidad alcanza 1.100, equivalente a 500 tasas
Es un mercado en pleno desarrollo al igual que el del té, pero avanza de manera mas lenta.
MARCA GOLD EN CHILE Y SU POSICIONAMIENTO
Marca al alero de Luchetti Tresmontes.
"¿Quienes Somos?"
Marketing de la Experiencia, gracias a los Coffee Break
Acercar la categoria PREMIUM de cafés a un mercado mas amplio
Entregar nuevos sabores dentro del mercado del café
Categoria exclusiva de invierno 2014
Proveedores
Clientes
Entorno Económicos
Entorno Sociocultural
Entorno Tecnológico
LINEA "SABORES DE INVIERNO"
Atributos Funcionales y Emocionales
Campaña

Publicidad

Lanzamiento
MARCA GOLD EN CHILE
Consistencia

Encaja

Memorable

Propuesta de Valor

Identidad
Competidores
Full transcript