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2010 CDA R&R - Southern California
Transcript of 2010 CDA R&R - Southern California
SOCIAL MEDIA ONE YEAR LATER:
Can it Work For Your Society?
Volunteer or Staff Run
Elephant in the Room...
WHAT HAPPENS IF THEY SOMETHING
BAD ABOUT US???
2 negative comments
first 45 MINUTES!
Not just Volunteers
No Staff Intervention
- identifying critics & champions
Bite Sized Information
Options For All Preferences...
What's the R.O.I. ???
Test, Track, Repeat
Tools to Evaluate
Enhanced Communications & Feedback
Detroit District - Volunteer Run Page
San Antonio Distr. D.S.
New Dentist Committee
2010 N.D. Conf..
The Twitter Appeal...
2009: Shiny, New, Tactics
2010 & Beyond
How can s.m. enhance (not replace) your overall efforts?
Are your objectives clear & measurable?
Where are YOUR members?
(*ssshhhh* don't tell anyone...they're free!)
Engage & Mobilize Quickly
Drive traffic to areas of interest
Tools & Resources to make maintenance
NOT a silver bullet, but part of the overall
communications mix and strategy.
If you don't know, monitor, ask and test!!!
Clipping Service - 2.0
Inbox Tools - Monitor, Respond, & Clarify!
Actual article comment