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2010 CDA R&R - Southern California

Social Media for Membership - 1 year later
by

CDA/TDIC

on 13 September 2013

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Transcript of 2010 CDA R&R - Southern California

Changing Delivery Models...
SOCIAL MEDIA ONE YEAR LATER:
Can it Work For Your Society?
Liz Bronson
Conor McNulty
Who?
How?
2009
What?
Biggest Fears/Obstacles?
Content
Resources/Time
Volunteer or Staff Run
Elephant in the Room...
WHAT HAPPENS IF THEY SOMETHING
BAD ABOUT US???
APRIL, 2009
2 negative comments
in the
first 45 MINUTES!
WHAT NOW?
Self-Policing


Not just Volunteers


Embracing the
Opportunity
Organic Conversation


No Staff Intervention


Private Response/Follow-Up
- identifying critics & champions
Concerns for...
Bite Sized Information
Unique Content
Options For All Preferences...
What's the R.O.I. ???
Test, Track, Repeat
Tools to Evaluate
Enhanced Communications & Feedback
Results/Considerations
Detroit District - Volunteer Run Page
San Antonio Distr. D.S.
New Dentist Committee

Why F.B.?
"Engagement"
Shareable
Mobile/Viral
Low Cost
Effective...
2010 N.D. Conf..
The Twitter Appeal...
F.B. Appeal
2009: Shiny, New, Tactics
2010 & Beyond
How can s.m. enhance (not replace) your overall efforts?

Are your objectives clear & measurable?
Where are YOUR members?
(*ssshhhh* don't tell anyone...they're free!)
Identify champions/influencers
Engage & Mobilize Quickly
Drive traffic to areas of interest
Tools & Resources to make maintenance
easier.
NOT a silver bullet, but part of the overall
communications mix and strategy.

If you don't know, monitor, ask and test!!!
Clipping Service - 2.0
Inbox Tools - Monitor, Respond, & Clarify!
Actual article comment
Full transcript