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New Trends: Convergence and Participatory Culture

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Martyn Thayne

on 19 March 2013

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Transcript of New Trends: Convergence and Participatory Culture

New Trends:
Creativity, Convergence and Participatory Culture Convergence A shift from analogue to digital media Digital ‘turn’ - process of passing from an analogue mode of cultural production to a digital one Information/content can be easily duplicated, stored, transferred, converted and processed by an array of networked technologies Physical data is converted into numbers and is thus compressed, dematerialized, and can be modified and accessed at a very high speed (Lister, et al: 2003) The relationship between author/performer/creator and reader/spectator/interpreter become blurred and give way to a reading / writing continuum Two characteristics are central to interactivity: communications are multi-directional between senders and receivers, and participating individuals have control over the communication experience Audience employed as a collective label for consumers of mediated messages - Now audiences not only consume media texts but are increasingly present in the production of the text A feature of post-modern cultures in which so many aspects of everyday experience are technologically simulated Going Digital? Departure from centralised modes of mass-consumption towards personalised, dispersed forms of multimedia engagement Interrogating Convergence Culture implications for our media landscape Flow of media and data across many platforms Merging of multiple industries and technologies conclusions No longer is a TV program broadcasted in the traditional sense (i.e. linear scheduling), it will have an online presence whereby the viewer has the opportunity to watch again, to interact with content, to share via a number of digital platforms and copy and re-contextualise the content. This interaction helps to shape the media landscape and blurs the boundaries of media formats Increase of ways people access and interact with media texts and technologies. fundamentally redefine the ways we access information, engage with media content and communicate with each other. Henry Jenkins (2006) offers a concise study of the digital practices and suggests that the incessant convergence of technology can be understood as an intricate cultural process.

This approach is useful as it highlights a number of sites where old and new media intersect; where grassroots and corporate media collide; and where the power of media producers and consumers interact in unpredictable ways. Traditional boundaries between media producers, users and consumers have become blurred New ways to produce, distribute and exhibit content through converged digital devices Novel forms of personalised engagement and communication Consumption and creation have crossed over to develop a fully interactive media ecology The distinctions between professional and amateur content are becoming diluted due to affordable digital technologies rise of the 'prosumer' A democratisation of Journalism? Arab Spring, WikiLeaks, etc Filesharing and Remix culture Privacy and Personal Information • What distinctions do you make between amateur and professional content, and between traditional media content and new digital media forms (online video, mobile apps, interactive technologies and social media)?

• What are your views on filesharing illegal and legal forms of downloading and piracy?

• Are you aware of copyright laws?

• Have you ever downloaded anything that you feel may have infringed copyright law?

• Do you ever feel threatened or worried by the legality of your media consumption?

• What distinctions do you feel can be made between both legal and illegal modes of media consumption? What are your views on privacy within sites like Facebook and Twitter?

How do you feel users can protect their personal information online?

Do you think it is important to safeguard the transmission of personal data through multimedia technologies, or this merely the cost of being able to participate in the media landscape? Some Ethical Developments Leads to a proliferation of multimedia content What are your views on 'citizen journalism' in regards to recent events like the Arab Spring, WikiLeaks, July 7 London Bombings, etc?

Do you feel that such a democratisation of journalism is a good thing, or does there need to be more editorial control?

Are social media sites legitimate news sources? MED9009M: Media Ethics, Law and Regulation What may appear initially to be socially motivated behaviours, may well turn out to be smart investments in potential markets. (Banks and Humphries, 2008)




Convergence should be read as an organisational and economic phenomenon, recognisable at the level of corporate strategy (Golding, 2000)
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