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Designing for Mobile, Beyond the Aesthetic

When it comes to designing for mobile, everyone is green.
by

michael griffith

on 13 April 2012

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Transcript of Designing for Mobile, Beyond the Aesthetic

Understand the
iPhone vs. the iPad. Understand UI and UEX. Embrace the HIG. Don't turn a
website into an app. Love thy developer
as thyself. Do one thing
and do it well. Make an app with personal relevance. Don't build apps,
build brand experiences. There is no such thing as a port. Work simply
and iteratively. Dr. Anders Ericsson did a study to determine when someone becomes an expert. As it turns out, the answer is 10,000 hours.

This works out to be about 4.8 years.

The iPhone debuted in June 2007, the iPad in 2010. UEX UI "It's not easy being green." kermit the frog
1970 Designing for Mobile Beyond the Aesthetic michael griffith
bottle rocket apps
Full transcript