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NEWS VALUES

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by

Jenny Lam

on 3 February 2015

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Transcript of NEWS VALUES

NEWS VALUES
Something happened
GROUP DISCUSSION
SCMP
1. Which are the hard news stories?
2. Which are features?
3. Which is an opinion piece?
4.An editorial?
5. How do opinion; hard news; features; editorials differ?
6. How are they similar?
DIFFERENT SECTIONS OF A NEWSPAPER
SPOT NEWS
- hard news stories; straight forward
- answers the 5 Ws; nut graf
- immediate
Why is this a story?
http://www.scmp.com/news/china/article/1583806/xinjiang-county-offers-10000-yuan-reward-uygurs-who-marry-han-chinese
http://www.scmp.com/lifestyle/technology/article/1575007/robin-williams-had-traits-person-likely-commit-suicide
Impact: it affects readers
Helpfulness: helps people cope
Entertainment: makes people feel good
Inspiration: stories of people who have overcome difficulties
Special Interest: sub cultures, minorities


The “so what” element
Make the reader see. Make the reader care.
Don’t turn in a story you wouldn’t read

Something changed e.g. a rising trend
Relevance
Prominence
Conflict
Unique
Localised
Impact
Human interest/emotional
Follow up
Immediacy
Proximity
- a new policy
- impact and implications for people
-political undertones
- controversial in terms of freedom; human rights; moral values
Higher news value if you know Robin Williams
If you are a Caucasian male
Depression may be relevant to the general public
Written for the Washington Post
FEATURES
- a follow up
- in depth; plenty of background
- colour
- truthful; fair
Editorials
- critical; the stance of the newspaper
- not necessarily fair
- a good argument
Opinions
- guests or columnists
- sometimes reinforce the beliefs of the paper's owners
Reviews
- balanced judgement of e.g. a consumer product ( books; restaurants; movies
Most objective
Least opinionated
Least objective
Most opinionated


ALL truthful, attributed,
valid and sound arguments
i.e. the premise leads to the conclusion AND supported by FACTUAL evidence
Is this a story?
Robin Williams
Timeliness: why are you telling me this now?
Proximity: happens close to home
Unusual: something bizarre or rare
Celebrities: they attract attention - good and bad
Human Interest: people with special problems, achievements or experiments
Conflict: between people and governments or other people
Who Cares?
It's your job to make them care!
OBJECTIVE, TRUTHFUL, FAIR
IS IT A STORY?
http://www.scmp.com.lib-ezproxy.hkbu.edu.hk/frontpage/hk
Full transcript