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ACC - Louis Dreyfus Company - July 2017

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Manitoba/Ontario Prezi

on 13 July 2017

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Transcript of ACC - Louis Dreyfus Company - July 2017

We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct customers to your place of business.
It's what you do when you can't see someone in person.
Advertising
How Louis Dreyfus Company can...
Sell Products and Services Today
Educate Customers
Differentiate Your Business and Products
Generate New Customers
Expand Demographics
Promote Competitive Advantage
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This information is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
A Sound Partnership
&
COMING SOON!
There's more OPPORTUNITY than ever before!
Why Radio?
Radio is Intrusive
Radio Creates Pre-need Preference
Radio Can Tell Your Story
Market Research
Adult Population of Portage la Prairie and RM is 19,521
There are approximately 345 farms in the RM of Portage la Prairie!
Approximately 43.5% are Grain and Oil Seed farms
150 Grain Farms
$10,000.00
x 100 semi loads

(medium sized farm)
$1,000,000.00

Based on
$10,000.00
per semi load
= $1,000,000.00
x 150 Grain Farms in the RM
=
$150,000,000.00
Full transcript