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The Design Process
Transcript of The Design Process
This process allows the designer to understand the situation from the user's' perspective.
Process of thinking about and solving problems
Begins with user experience--i.e. the "solution"
Designing products, spaces, systems, and abstract problems (services)
What is it?
Why do we have it?
How is it manifested?
Divergent thinking explores many different perspectives.
Convergent thinking focuses in on one scenario or solution.
Diverge --> Converge
The Instagram Story
Your problem statement.
do you do it ?
By developing a focused understanding of your users and your design space.
Phase 1: Burbn
Kevin Systrom & Mike Kreiger created a game-play location-based service
Phase 2: Codename
Platform Change: mobile app instead of web service
Phase 3: Instagram
Unsuccessful because too similar to Foursquare
Pivot: pictures with optional check-ins instead of check-ins with optional pictures
Square instead of rectangular frame
Tested prototype with girlfriend on vacation
needed to improve picture quality
Rolled the product out to initial users
Design Thinking - The Instagram Story
Design thinking is a non linear process
Focus is on the user experience
Identify the extreme cases and users
listen to stories
get personal experience in the design area
powers of ten
Trial and error
"How might we?"
Future Research Topics
What are more effective methods of facilitating each of the steps along the process?
How do we promote more collaboration in the process?
Encourages new innovation by thinking outside of the box
Ex: Andrew Donahue
To solve ill-defined & ambiguous problems
Divergent rather than convergent
Synthesis rather than analysis
Constraints as opportunities
No fear in failure
is it and
do we have it?
Flaring rather than focus
Casting a wide net
Fluency and volume
No judgement or fear
do we do in the empathize stage?
What is it?
Why should we have it?
To physically manifest ideas
Refine & test with users
Failing quickly and cheaply
Inspires new ideas by
is it and
Refining and improving solutions
Learn more about user (empathize)
Testing the point of view--possibly reworking how the problem is framed
2x2 Matrix Thinking