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The Design Process

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Lina Vadlamani

on 27 September 2013

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Transcript of The Design Process

THE DESIGN PROCESS
Ideate
Prototype
Empathize
Design Thinking
Why
empathize?
This process allows the designer to understand the situation from the user's' perspective.
Process of thinking about and solving problems
Begins with user experience--i.e. the "solution"
Designing products, spaces, systems, and abstract problems (services)
What is it?
Why do we have it?
How is it manifested?
Synthesis Process
Divergent thinking explores many different perspectives.

Convergent thinking focuses in on one scenario or solution.
Diverge --> Converge
The Instagram Story
Define

&

What
is it?
Your problem statement.

How
do you do it ?
By developing a focused understanding of your users and your design space.
Methods
Impose constraints
Phase 1: Burbn
Kevin Systrom & Mike Kreiger created a game-play location-based service

Phase 2: Codename
Platform Change: mobile app instead of web service

Phase 3: Instagram
Added filters
Prototype

Unsuccessful because too similar to Foursquare
Define

Pivot: pictures with optional check-ins instead of check-ins with optional pictures
Prototype
Define/Ideate
Empathize
Square instead of rectangular frame
Test
Tested prototype with girlfriend on vacation

needed to improve picture quality
Ideate
Test
Rolled the product out to initial users
Design Thinking - The Instagram Story
Conclusions
Design thinking is a non linear process
Focus is on the user experience
Identify the extreme cases and users


Observe
Engage
Immerse
Methods (
How?
)
listen to stories
get personal experience in the design area
primary research
Methods (
How
?)
2x2 matrix
powers of ten
why-how laddering
Test
Methods (
How
?)
Focus groups
Early samples
Trial and error
Methods (
How?
)
Facilitate brainstorms
Impose constraints
"How might we?"
Sources:
http://dschool.stanford.edu/wp-content/uploads/2011/04/rad-resource-packet.pdf

http://www.vanityfair.com/business/2013/06/kara-swisher-instagram

http://www.poynter.org/how-tos/newsgathering-storytelling/219649/journalism-case-studies-that-apply-design-thinking/

http://www.dab.uts.edu.au/research/conferences/dtrs8/docs/DTRS8-Badke-Schaub-et-al.pdf
Future Research Topics
What are more effective methods of facilitating each of the steps along the process?
How do we promote more collaboration in the process?
Encourages new innovation by thinking outside of the box
Ex: Andrew Donahue
Disruptive innovation
To solve ill-defined & ambiguous problems
Divergent rather than convergent
Synthesis rather than analysis
Non-linear, iterative
Constraints as opportunities
No fear in failure
What
is it and
why
do we have it?
Flaring rather than focus
Casting a wide net
Encourages innovation
Avoiding obvious
Representing team
Fluency and volume
No judgement or fear
What
do we do in the empathize stage?
What is it?
Why should we have it?
To physically manifest ideas
Empathize
Explore
Refine & test with users
Inspire
Learning (Confirming/Disproving)
Failing quickly and cheaply
Inspires new ideas by
What
is it and
why
?
Refining and improving solutions
Learn more about user (empathize)
Testing the point of view--possibly reworking how the problem is framed
Why-How Ladder
2x2 Matrix Thinking
Full transcript