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Placement 2: PR & Communications

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by

Setor Acolatse

on 22 July 2014

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Transcript of Placement 2: PR & Communications

Writing
Events
To do list:
TOP 10 REASONS 2013
IS A GREAT YEAR TO RETIRE
10. The students keep getting younger – you keep getting older
9. Before the State of Illinois spends all your pension.
8.
7. Technology
6. License/Certificate
5. RTI
4. You don’t want to “advise” anyone about anything!
3. You forgot to update your curriculum map again!
2. 2 words – Common Core
1. Some chick named Charlotte Danielson!
Setor Acolatse
Placement 2:
PR & Communications

Journalist Enquiries
Daily Tasks
Monitoring Coverage
Competitor Analysis
Vehicle Specification Sheets
Protecting the brand
Promoting the brand
Providing correct information
Model Car Cases
Emotional connection
GLA UK Launch
Media Driving Day
UK C-Class Launch
Africa to Goodwood
London Fashion Week
Generate coverage
Powerful tool
Challenges
Time Management
Evoking urgency among agencies and external colleagues
Balancing multiple projects
Journalist interaction and enquiries
3. Call Gerard
2. Book ferries for Africa to Goodwood
1. Log daily coverage
4. Book flights for C-Class Launch
5. Book hotels for C-Class Launch
Personal Development
Confidence in speaking with internal and external colleagues
More confidence in putting ideas across
Time Management
Writing skills
Brand Awareness
Thank You for Listening!
Generate Coverage
Full transcript